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The Comprehensive Guide to Consolidating Your Marketing Tech Stack

Zoominfo

“We’re in a time of uncertainty,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo. A marketing technology stack is the set of tools marketers use to execute their everyday tasks, from analytics platforms to task management systems. What is a Marketing Technology Stack?

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10 Ways to Generate More Quality Leads for Your Logistics Pipeline

Pipeline

Break down your sales pipeline into basic parts: Lead generation channels: decide on the channels you will be using to generate leads. This could be a mix of email, content, social media marketing, cold calling, industry trade events, etc. Showcase client testimonials and promote them on your social media pages.

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50+ Best Lead Generation Tools in 2023 (Ranked & Rated)

Sales Hacker Training

Here’s a list of the best lead generation tools on the market today. These solutions range from CRM tools to exit-intentlead capture to sales management tools to marketing software and beyond. We’ve broken down the best lead generation tools into four distinct categories. 1) Outreach.io Visit their pricing page to learn more.

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8 Virtual Sales Techniques Your Team Should Be Mastering

Crunchbase

A video conference works best if you have software for the job. You can send these as follow-ups or release them on your website and social media platforms. Choose video and calling software that will work for your team. There are two types of videos you can use for virtual selling: synchronous and asynchronous.

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8 Ways to Jumpstart Your Sales Execution Today

Hubspot Sales

Work with marketing to create a demand generation plan. For instance, a company that primarily sells enterprise software may have a significant number of more detailed stages in its sales pipeline. There are tons of ways to build up your pipeline, including: Having your sales team actively prospect on social media like LinkedIn.

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Meet the Spiff Team: Chapter Seven

The Spiff Blog

After working for many years in software QA, Kevin jumped at an opportunity to become a product leader. While she was attending UVU she was given multiple roles that lead her to data and business analytics. Yasmine Yacut, Social Media Specialist. Megan McGinley, Demand Generation Manager.

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How Marketing Automation Can Improve Your CRM Deployment

SugarCRM

Today’s marketing automation solutions combine email marketing, web analytics, and other emerging channels such as social media, and add tremendous value to traditional CRM deployments and, more than ever, have the attention of the C-suite. They also feel overwhelmed by the incoming data. Closing Thoughts .