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Tips for Personalizing the B2B Customer Experience

SugarCRM

Whether you’re selling B2B or B2C, ultimately, you’re selling to a person and today’s buyers expect a personalized experience. How to Make the B2B Customer Experience Memorable. Make your presence known across multiple channels. B2B purchase decisions are no longer just about maximizing business value.

B2B 52
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Is Your B2B Lead Generation Firing on All Cylinders?

SugarCRM

In a marketplace where competition is intense and the pace accelerated, marketing teams need to be competitive on a growing range of channels and in the management and production of increasing quantities of data and content. SugarCRM embarked on a key innovation in marketing automation by first implementing the time-aware CX platform.

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CIENCE Earns HubSpot Advanced Implementation Certified (AIC) Partner Status

Cience

Their technology stack consists of marketing, sales, customer support platforms, complete with robust integrations from over 500 software tools, and continued learning through HubSpot Academy, and are a perfect fit for growing new business. The Advanced Implementation Certification (AIC).

Hubspot 52
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SugarConnected on Tour 2022: Building a Customer-Centric Culture—One Stop at a Time

SugarCRM

Today, with both consumers and B2B customers more dispersed, isolated, and fragmented than ever, being customer-led demonstrably matters. Software never stands still, so it was no surprise that some of SugarCRM’s product leaders at SugarConnected 2022 were talking about our product roadmap. It’s a win-win.

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Personalized Content: Buyers Demand It, Marketers Create It

SugarCRM

Personalized content has been a no-brainer in the B2C world for many years now, but what about B2B buyers? In today’s content-driven world, personalization is becoming more and more important for new, digitally savvy, fast-paced B2B buyers as well. Marketers must create it. Contact title. Behavior (i.e. Basically anything.

Buyer 49
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Lead Nurturing Black Book: Learn How To Setup and Optimize for Growth

SalesHandy

Lead nurturing can be carried out using various existing communication channels like phone calls, social media, web ads, emails, direct mail, In-person meetings, etc. It works by delivering a targeted sequence of messages to your leads over one or multiple channels over some time. Multi-channel lead nurturing.

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The 3 Biggest Webinar Myths

SugarCRM

Today, attracting new prospects to a webinar is a challenge for B2B organizations as we all receive so many hourly and daily emails, many of which are requests to download a free white paper or attend a webinar. Our prospects have limited bandwidth on what they’ll open and take action on.