4 Forever Changes Transforming B2B Revenue Activities
Sales and Marketing Management
DECEMBER 14, 2020
As a result, your content can’t be just a companion to a sales-led customer conversation?— it needs to be able to stand on its own, address your buyers’ big questions, showcase your unique value and motivate action. Marketing is the sales development team. Before the pandemic 70% of B2B selling was already “inside selling.”
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