Remove B2C Remove Incentives Remove Research Remove Tools
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Unlock Sales Potential with a Sales Training Strategy

Highspot

Key Elements of an Effective Sales Training Program Sales training is necessary for both B2B and B2C sales reps. Market Research: Provide insights into the target market and customer personas for the new product. Training on Sales Tools: Familiarize the team with any new sales tools or technologies related to the product.

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[Missed Connections]: Referral Selling Insights from February

No More Cold Calling

But while technology may power sales research, people still power the close. . Technology is a great tool, but selling is still a person-to-person business. B2C incentives work like magic. It’s both a fantastic business tool and a huge time-waster. Think sales has changed a lot? Never has and never will.

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HubSpot’s 2022 Sales Strategy & Trends Report: Data from 1000 Global Sales Pros

Hubspot Sales

To help you tap into these powerful trends and reach your sales goals, we surveyed B2B and B2C salespeople and sales leaders in the U.S., Of course, the strategies used will depend on whether they sell B2B or B2C, so let’s dive into how B2B sales professionals are getting ahead first, then take a look at the top B2C strategies.

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B2B Lead Strategy and Marketing Alignment

LeadBoxer

Selling to a group of people is different than pitching to an individual as in business-to-consumer (B2C) sales. The need to successfully make a pitch to individuals with varying perspectives differentiates B2B lead strategy from that required for B2C sales. Most B2B leads will do thorough research before making a purchasing decision.

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AI’s Role In Sales and Marketing

Sales and Marketing Management

Technology is increasingly creating the tools your competitors are using to build new digital products and services that target and release latent demand and serve unmet needs. CMO research from 2019 found that 54% of B2B marketer respondents said they do not use or have not tried AI. when a prospect is open to engage or buy).

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Going International in Times of Crisis: Good Move, or Too Risky for Established Companies?

Sales Hacker

Expanding internationally always requires significant investment and research. While that can feel like a B2C trend, your B2B shoppers and targets are doing much the same thing. Keep an eye on the B2C trends that are driving many B2B market shifts. Determining if the time is ripe relies on answers to a few fundamental questions.

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Where Will Sales Investments Pay off in 2022?

Sales Hacker

They’re researching business products and services online, purchasing via websites as much as they can, and foregoing interactions with sales representatives whenever possible. In 2019, B2B buyers ranked access to self-service tools as the most important factor in a positive customer experience, according to a survey by B2BecNews.