Blog Demand Generation Energy Marketing 
Zoominfo
MARCH 8, 2022
Your go-to-market actions are only as good as the data they run on. You can hire the best sales and marketing talent and outfit them with state-of-the-art CRM and automation tools , but without high-quality data, their efforts will fall short of your targets. What is the impact of bad data on sales and marketing?
A Sales Guy
FEBRUARY 1, 2014
The increasing trend of having marketing take over the MDR or lead qualification role of inside sales has been hotly debated and tested in recent months. I still think it’s a good idea, but needs certain expectations and circumstances across sales & marketing to work long-term. Revenue responsibility. Higher lead to SQL conversion.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
SBI
OCTOBER 12, 2017
In the B2B marketing arena, Account Based Marketing (ABM) is on fire these days, and it isn’t showing signs of cooling off anytime soon. You can achieve a higher close rate with an ABM strategy if 1) you’re focused on best-fit accounts, and 2) your sales and marketing teams are aligned. then you’re cheating yourself.
The Pipeline
DECEMBER 23, 2011
Energy is high when Prancer is in the office and everyone loves Prancer. Her or his ability to market and brand herself or himself is extraordinary. The only challenge is getting past the marketing phase of the sales process to the selling phase. Demand Generation. When Sales Met Marketing. Appointments.
The Pipeline
DECEMBER 12, 2011
So rather than spending time talking and worrying about price, sellers need to spend that time and energy building value in the mind of buyer, based on their current requirements and circumstance. Demand Generation. When Sales Met Marketing. B2B Lead Generation Blog. Community Marketing Blog.
Pointclear
AUGUST 20, 2015
I challenged marketing and sales leadership involved in 2016 planning to pause and consider conducting the assessment before making any decisions for next year. These include: Lead and demand generation: How are we attracting and engaging the target audience in building a consistent flow of prospective buyers?
The Pipeline
JANUARY 16, 2012
For that fact neither you or I are that different when looked at specifically from a sales standpoint, what you might sell can be a little different from the alternatives, but studies have shown that most products in the market place share many of the same features and attributes. Demand Generation. When Sales Met Marketing.
Expert insights. Personalized for you.
130 
Let's personalize your content