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CRM Experts Talk SugarCon13 and More

Score More Sales

Give your opinion about integrating marketing automation into CRM? Did you attend SugarCon13 – the largest SugarCRM gathering to date? I encourage you to watch the recording and follow-up with some of our blogs for more CRM discussion. Paul Foucher of SugarCRM. What are some pitfalls when deploying CRM?

CRM 179
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How to Build a Marketing Strategy in Alignment With Sales Goals

SugarCRM

One of sales’ biggest complaints about marketing is that it claims it’s responsible for “driving sales.” Without true alignment, every email nurture campaign, whitepaper, blog, or webinar marketing produces is a wasted effort. Marketing activities fuel sales opportunities—and when they’re not in sync, neither one thrives.

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3 Ways to Increase Revenues with CRM

Score More Sales

There are SMB and mid-market sales organizations who have not embraced a cloud-based, customer relationship management system, better known as CRM or SCRM. Now there are very capable CRM products on the market that are extremely low cost – even free for micro businesses. COMPLICATIONS. A tool is nothing but a tool without a process.

CRM 291
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Top 5 Tips to Amaze Your Audience Through Marketing Content

SugarCRM

Recently, I got to do two things I never did before: I visited Cleveland—the Rock & Roll Hall of Fame is a must-visit – and I attended Content Marketing World, one of the largest marketing-focused events in the world, with over 120 sessions and workshops presented by leading brand marketers and experts. Tell a Story.

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Six Strategies to Masterful Marketing

SugarCRM

The difference between a good B2B marketer and a great one resides in the ability to understand the big picture of reaching your target buyers. Marketing automation systems often provide easy access to external databases for validation and cleanup. Things get even more complicated if you have limited resources.

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Marketing Automation Switch Made Easy: How to Handle Data in the Migration Process

SugarCRM

The decision to undertake a marketing automation migration process does not come easy. It involves a lot of research, and apart from that, it also requires careful planning to gain the results and solve the pain points of your current marketing automation platform without major disruptions in your current initiatives.

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Qualified Versus Unqualified Leads

SugarCRM

A sales qualified lead (SQL) is a prospect created by the marketing department and vetted by the sales team. After initial contact from marketing, sales continue the interaction exploring their interest and capability to purchase. If you need more qualified sales leads, then you need Sugar Market.