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CMO: Why Don’t Your Prospects Care?

SBI Growth

You’re asking yourself “Why aren’t my prospects responding to my campaigns?” The fact is customers and prospects aren’t responding to your campaigns. You begin rehashing the feedback from sales, customers and prospect surveys. The feedback from customers & prospects is “you guys are sending us too much”.

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12 Sales Qualification Questions to Ask Prospects

Zoominfo

Sales qualification is the act of evaluating potential prospects to determine whether they possess the characteristics that make them a good fit for your product or service. In simpler terms – qualifying a lead or prospect means determining whether or not they are worth your time. That’s where sales qualification comes in.

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Here’s Where Your GTM Strategy Is Failing

Zoominfo

From poorly thought out plans to unidentified buyer personas, a small crack in the foundation can lead to the crumbling of the entire structure. So, where do GTM motions usually go wrong and what steps should you take to remedy the situation? And it’s a crucial feature of any successful B2B business. . What is a GTM Strategy?

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Social Media Demand Generation: A Q&A

Zoominfo

If your content doesn’t resonate with a prospect’s needs or satisfy their pain points, your message will go unheard. Fortunately, social media allows you to access the insights you need to remedy this issue. Social sellers realize a 66% greater quota attainment than those using traditional prospecting techniques ( source ).

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Social Media Demand Generation: A Q&A

Zoominfo

If your content doesn’t resonate with a prospect’s needs or satisfy their pain points , your message will go unheard Fortunately, social media allows you to access the insights you need to remedy this issue. Social sellers realize a 66% greater quota attainment than those using traditional prospecting techniques ( source ).

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Why Sales Analytics Is Essential to Navigating an Uncertain Market

Chorus.ai

This is particularly true post-COVID, where even minor decisions (like a product launch or new buyer personas) can have lasting negative effects on your bottom line and brand perception. Prospect conversion rate Another fundamental sales metric is the percentage of your prospects who are converting.

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Here’s Where Your GTM Strategy Is Failing

Zoominfo

From poorly thought out plans to unidentified buyer personas , a small crack in the foundation can lead to the crumbling of the entire structure. So, where do GTM motions usually go wrong and what steps should you take to remedy the situation? And it’s a crucial feature of any successful B2B business. What is a GTM Strategy?