The ROI Guy

NOVEMBER 29, 2010

Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims. Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles.

Buying Cycle 45

Buying Cycle Marketing Comparison Vendor 45

The ROI Guy

FEBRUARY 21, 2012

Frugalnomics is in full effect, and as a result, marketing is harder than ever before, requiring more significant investments in more content, more channels and more collaboration. Is it Worth It? So how do you justify the incremental investment it’s going to take to drive these new programs? This would mean close to 200% ROI.

Lead Rank 68

Lead Rank Lead Scoring Leads Marketing Qualified Lead 68

Igniting Sales Transformation

FEBRUARY 21, 2018

This approach allows you to better align your dollars and people resources to generate the best-qualified leads and potential sales opportunities for your sales teams. The days of putting salespeople on the phones to call people who may have downloaded a white paper from your website is far less effective these days.

Account Based Marketing 50

Account Based Marketing Ideal Customer Profile Account Demand Generation Targets 50

Sales and Marketing Management

OCTOBER 23, 2017

Build the plan around specific buyer stages. Capture (gaining more direct information about customers and advancing company awareness with, say, gated content such as white papers and eBooks). Content must: Address buyer pain points and needs. Here’s where you start. Convert (knowing when the customer is ready to buy).

Marketing 192

Marketing eBook Social Media Trade Show 192

Sales and Marketing Management

OCTOBER 23, 2017

Build the plan around specific buyer stages. Capture (gaining more direct information about customers and advancing company awareness with, say, gated content such as white papers and eBooks). Content must: Address buyer pain points and needs. Here’s where you start. Convert (knowing when the customer is ready to buy).

Marketing 120

Marketing eBook Social Media Trade Show 120

The ROI Guy

MAY 4, 2006

Small and medium businesses have come alive as of late, and there is a real race on to address this marketplace, particularly with new simplified solution sets, on-demand applications (SaaS) and strong channel / reseller relationships to help reach these buyers. Why are buyers getting harder to reach?

Marketing 40

Marketing Vendor ROI Survey 40

Pointclear

MAY 5, 2015

In this excerpt, Carlos discusses the importance of nurturing even though it’s not being done in most companies: While much is made of lead nurturing and the value of it, the truth is that very few organizations are nurturing their buyers and even fewer are doing it effectively. and a variety of message types.

Lead Nurturing 100

Lead Nurturing Lead Rank Lead Scoring Leads 100

The ROI Guy

MAY 4, 2011

The survey responses indicated a decided lack confidence in newer tactics like social media, blogs and videos, and even some stall worth tactics such as white papers and case studies. Making content more relevant to buyers can have a substantial impact, improving effectiveness and driving a tangible ROI to the business.

Marketing 94

Marketing Case Study Survey Social Media 94

Green Lead's B2B

JANUARY 19, 2023

Once you’ve created content such as a white paper or infographic, there’s no need to keep it confined to your territory, in this case, your website or social media channels. At Green Leads, we offer targeted content syndication as part of a broader, systematic lead-generation effort based on the buyer journey.

Top of Funnel 26

Top of Funnel Ideal Customer Profile Cost per Lead B2B 26

Sales Hacker

DECEMBER 8, 2017

Powerful buyer influence of software review sites like G2Crowd & Capterra. YoY Increase in CAC leading to increased reliance on channel partnerships. The role of text messaging and other unconventional communication channels in sales prospecting and customer success. Facing the Reality of A.I. Lead fills out a form.

Trends 97

Trends Outsourcing Services Top of Funnel Account Based Marketing 97

Sales Hacker

OCTOBER 7, 2021

Using her 20+ years of trench experience in B2B tech sales and support, Anita teaches sales professionals around the globe how to leverage key principles of human psychology to help buyers make a decision in the seller’s favor. Buyers are not looking to be “sold to”. Melissa Murillo. Women have the edge. Every step of the way.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

The ROI Guy

SEPTEMBER 28, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tuesday, September 28, 2010 Do White Papers Still Engage?

ROI 49

ROI Social Media Vendor Buyer 49

The ROI Guy

SEPTEMBER 17, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

ROI 40

ROI Social Media Ideal Customer Profile B2B 40