Buyer, Demand Generation, Loyalty and Sales

Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

AUGUST 31, 2020

ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Build Loyalty. According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. Offer expansion. Company transformation. Market expansion.

Ideal Customer Profile

Ideal Customer Profile Lead Rank Marketing Loyalty

Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

AUGUST 31, 2020

ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Build Loyalty According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. Offer expansion. Company transformation. Market expansion.

Ideal Customer Profile

Ideal Customer Profile Lead Rank Marketing Loyalty

How To Fix Your Marketing Structure Problems

SBI Growth

MAY 1, 2013

She inherited a legacy B2B marketing team, no marketing automation or lead generation program. Sales leadership continues to hammer marketing for support. They are looking for help generating qualified leads. At this point sales sees no value in marketing and why would they? Currently no leads provided to sales.

Outsourcing Services

Outsourcing Services Marketing Demand Generation Agencies Demand Generation

Why Are You Ignoring The Biggest Part of Your Target Market? – Sales eXchange 191

The Pipeline

MARCH 11, 2013

Many pundits will tell you to stay away from the 70%, erroneously telling to avoid these apparently entrenched potential buyers, and spend your time with the other two groups. Sure that is easier prey, but at the same time it is prey that is surrounded and stalked by every other sales person looking for an easy kill.

Marketing

Marketing Buyer Vendor Objections

Customer Success Storytelling leverages Customer Experiences

Babette Ten Haken

AUGUST 1, 2018

These stories compel buyers not only to start doing business with an organization, but to continue doing business with them. Truth be told, customer success storytelling is more than a content marketing and demand generation exercise. Honestly told. Non-sensationalized. Even when stuff is messy and end results are not glamorous.

Customer

Customer Demand Generation Agencies Hiring Demand Generation

Alinean Named to Inc. 5000 - Fastest-Growing Private US Companies

The ROI Guy

AUGUST 20, 2010

Leading Value-Based Sales and Marketing Tool Provider Awarded For Entrepreneurial Growth We were pleased to learn today that Alinean was named to Inc. 5000 list of fastest-growing private US companies. This is Alinean’s first appearance on the annual list, with an inaugural ranking of 2942. The 2010 Inc.

Lead Rank

Lead Rank Lead Scoring Company Microsoft

Still Thinking B2B? It’s Time for H2H: Human-to-Human Selling

SBI

SEPTEMBER 13, 2018

Indeed, when making business-to-business purchases for work, buyers are increasingly frustrated by the level of service they encounter. More and more, these frustrated buyers are pointing to a single area where B2B sellers fail to facilitate positive engagement: live interactions. Accelerating & Easing the Buyer’s Journey.

B2B

B2B Demand Generation Agencies Survey Remedy

Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

MARCH 2, 2020

And for leveling up your sales skills, nothing beats a good sales book. So what are the best sales books for helping you reach peak performance? Have been recommended by sales professionals. Here’s how you can find the sales books that are most relevant to you. Here they are… The 97 Best Sales Books in 2020.

Top of Funnel

Top of Funnel Lead Rank Hiring Handbook

This Is Not Your Father’s Marketing Plan, and That’s Good

Sales and Marketing Management

OCTOBER 23, 2017

Build the plan around specific buyer stages. Expand (how to expand relationships with existing customers – marketing’s job no longer ends at the sale). Content must: Address buyer pain points and needs. Be relevant during all stages of the buyer’s journey. Here’s where you start. Develop compelling themes.

Marketing

Marketing eBook Social Media Trade Show

This Is Not Your Father’s Marketing Plan, and That’s Good

Sales and Marketing Management

OCTOBER 23, 2017

Build the plan around specific buyer stages. Expand (how to expand relationships with existing customers – marketing’s job no longer ends at the sale). Content must: Address buyer pain points and needs. Be relevant during all stages of the buyer’s journey. Here’s where you start. Develop compelling themes.

Marketing

Marketing eBook Social Media Trade Show

170 Sales Terms From A – Z: The Updated Glossary of B2B Sales Definitions

Sales Hacker

NOVEMBER 15, 2017

With the rise of AI, new sales technology and automation at the forefront of the sales echo chamber these days, we thought we’d take a moment to bring it back to BASICS – that’s why we’ve rounded up this complete glossary of sales terms and definitions to help you remember where it all started.

Lead Rank

Lead Rank Top of Funnel Ideal Customer Profile Sales Qualified Lead

170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

OCTOBER 7, 2021

Women in sales often have a polarizing experience. In the Sales Hacker video series Aha Moments , I asked 10 women: “What is one ‘aha moment’ you’ve had in your sales career?”. The conversations that followed were so authentic and encouraging that we decided to expand this conversation to other badass women in the sales world.

Hiring

Hiring Ideal Customer Profile Top of Funnel Lead Rank

Value of Assessment ROI & TCO Tools for Demand-Gen and Sales Enablement Campaigns

The ROI Guy

APRIL 21, 2010

Today’s buyers are more conservative than ever, demanding that any investment they make drive tangible savings and business value – a fundamental change called Frugalnomics. Leading B2B solution providers recognize that old sales and marketing techniques need to evolve to meet these new buyer demands.

ROI

ROI Campaigns Lead Rank Lead Scoring

Putting the Customer First

Igniting Sales Transformation

FEBRUARY 11, 2019

We started by talking about an incredible book Aligned to Achieve: How to Unite Your Sales and Marketing Teams into a Single Force for Growth co-authored by colleague (and good friend of Sydney’s) Tracy Eiler, CMO at InsideView. SalesLoft , the leading sales engagement platform. Or visit partner.microsoft.com .

Customer

Customer Microsoft InsideView Conference

Sales Hacker’s Top Sales Trends & Predictions You MUST Be Aware Of In 2018

Sales Hacker

DECEMBER 8, 2017

The race to the 2017 finish line is in full throttle – While last minute closed deals are still trickling in, B2B organizations are researching how to shape next year’s sales strategy to align with the top sales trends that are expected to emerge in 2018. Top 2018 Sales Trends & Predictions – Strategic Headlines.

Trends

Trends Outsourcing Services Top of Funnel Account Based Marketing

How to Generate Revenue with Interactive Content

Highspot

AUGUST 18, 2020

Similarly, 77% of these surveyed professionals report that interactive content increases user visits, which can lead to a higher level of loyalty between a brand and its readers. Lookbooks also have an “exploration effect” on users and are helpful for attracting buyer personas whose tastes are more visual.

Top of Funnel

Top of Funnel Revenue Buyer Persona How To

How to Optimize Your B2B Marketing Funnel: 3 Friction-Fighting Tips

Zoominfo

MARCH 30, 2023

Whether they’re building a brand, fueling revenue generation, or supporting the customer journey, marketers are constantly looking for ways to highlight their value and increase ROI. Top of the Funnel Remember: many B2B buyers work to remain unknown to vendors for as long as possible.

Top of Funnel

Top of Funnel Lead Rank Funnel Marketing Qualified Lead

Best 150+ Sales Tools: The Complete List for 2023 (Updated)

Sales Hacker Training

NOVEMBER 21, 2022

It takes a lot to succeed in sales. And then, there are inside sales tools… The human element of sales will never go away — that’s a fact. But here’s another fact: sales is HARD! There are thousands of options when it comes to software for sales that promise to make your life easier as a sales professional.

Sales Tools

Sales Tools Tools Ideal Customer Profile Lead Rank

Sales Pro Central

Pick The Right Plays: Using the Go-To-Market Framework

Pick The Right Plays: Using the Go-To-Market Framework

Trending Sources

How To Fix Your Marketing Structure Problems

Why Are You Ignoring The Biggest Part of Your Target Market? – Sales eXchange 191

Customer Success Storytelling leverages Customer Experiences

Alinean Named to Inc. 5000 - Fastest-Growing Private US Companies

Still Thinking B2B? It’s Time for H2H: Human-to-Human Selling

Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

This Is Not Your Father’s Marketing Plan, and That’s Good

This Is Not Your Father’s Marketing Plan, and That’s Good

170 Sales Terms From A – Z: The Updated Glossary of B2B Sales Definitions

170+ Women in Sales Share Their Career-Defining Aha Moment

Value of Assessment ROI & TCO Tools for Demand-Gen and Sales Enablement Campaigns

Putting the Customer First

Sales Hacker’s Top Sales Trends & Predictions You MUST Be Aware Of In 2018

How to Generate Revenue with Interactive Content

How to Optimize Your B2B Marketing Funnel: 3 Friction-Fighting Tips

Best 150+ Sales Tools: The Complete List for 2023 (Updated)

Stay Connected