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What Channel Partner Strategy is Right for Your Business?

Mindtickle

Recently, I found myself having similar conversations about how to manage channel partners with several customers from very different industries. The differences in their channel partner strategies were not due to their industries but rather were influenced by the stage of their business was at, or very specific market factors.

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What Channel Partner Strategy is Right for Your Business?

Mindtickle

Recently, I found myself having similar conversations about how to manage channel partners with several customers from very different industries. The differences in their channel partner strategies were not due to their industries but rather were influenced by the stage of their business was at, or very specific market factors.

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Why Buyer Enablement Is Important in Today’s Buyer Journey

Allego

This involves addressing common objections, providing clear explanations, and helping through various channels, such as live chat, FAQs, or customer support. By addressing concerns and overcoming obstacles, enablement helps buyers progress smoothly through the journey, increasing the likelihood of successful conversions.

Buyer 118
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Subject Matter Experts, Get Agile!

Allego

As a subject matter expert (SME), you have knowledge that the sales force needs to access, but the challenge is sharing information with the sales force that’s both timely and relevant. You can even use “@mentions” to get more participants involved as the conversation continues. Make it easy to access. Measure its impact.

SME 54
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3 Phases of a Successful Hybrid Sales Kickoff

Allego

You must rethink every aspect of your meeting—from subject matter expert (SME) presentations to handouts to role playing—not to mention how to foster the networking and collaboration that goes on when you’re face to face. To do that, package together content from the meeting and make it available on-demand in a dedicated channel.

Hiring 62
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7 Steps to Turbo–Charge Sales Content for Manufacturers

Allego

Content Creators: These include product and content marketers, thought leaders and influencers within your organization, subject matter experts (SMEs), specialists, sales leaders, and top-performing sales reps. Content SME: This is an in-house expert from the sales or marketing team who deeply understands your sellers’ needs.

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PODCAST 143: Getting in Touch: How to Talk to People Who Don't Know You with Kata Nyitrai

Sales Hacker Training

Meero and I discuss the best mechanisms for multi-channel communication and all the different ways people can reach out to other people. Now for some other great sales ideas in my conversation with Kata Nyitrai. But I think what is the most important and well, really the power of outreach really lies, is multiple channels.

Scale 119