Pointclear

NOVEMBER 19, 2013

Market share gains of the clients under their watch, check. Knowledge of marketing automation and CRM system solid. What is the revenue target, and what are quotas for the sales channels by month? What CRM system do you have, and when will the marketing automation system be on line? Branding check ?

Report 252

Report System CRM Campaigns 252

Pointclear

DECEMBER 19, 2012

My advice for marketing and sales CMO and CSO managers: Marketing Management: If you don’t have one, it is never too late to create a plan with a revenue goal. Marketing Management: Teach your staff that it’s results that count. Marketing Management: Walk the talk. Sales Management : Use the CRM system yourself.

Policies 173

Policies Leads Marketing Qualified Lead Hiring 173

Pointclear

OCTOBER 31, 2013

I continue to enjoy the insightful discussions I have with sales and marketing experts in our PowerViews series. For this ‘best of’ edition we revisit the hot topics—social media, mobile marketing, sales lead follow up. Each interview is available on our blog and YouTube channel. There are a few topics that come up regularly.

Follow-up 207

Follow-up Lead Rank Lead Scoring Social Media 207

Pointclear

APRIL 18, 2011

For some it may mean getting their first CRM system, creating a sales process, grading leads, getting a marketing automation system, getting 100% follow-up by the sales channel, or proving the ROI. What is the biggest barrier you think companies face in proving the ROI from sales leads?

ROI 157

ROI Face-to-face Lead Generation Lead Management 157

Pointclear

OCTOBER 2, 2012

Over the past few months I have had the pleasure of interviewing nineteen influential B2B sales and marketing leaders to discuss their views in areas like traditional and new media strategies, current and future trends, B2B lead generation, and sales lead management. Below are some highlights (a couple of minutes each).

Sales Qualified Lead 185

Sales Qualified Lead Lead Generation Lead Rank Marketing Qualified Lead 185

Pointclear

MARCH 13, 2012

When it comes to measuring marketing’s ROI most marketing managers hesitate to bite off more than they can chew. If salespeople don’t or won’t close out the records and report on the disposition of a lead, what’s a marketing manager to do? How else can companies grow?

Sales Qualified Lead 140

Sales Qualified Lead ROI Lead Generation Trade Show 140

Pointclear

JUNE 8, 2012

She was recently selected as one of the top 25 CRM influencers you should be following by Zoho. She also notes that it costs less to retain current customers than to find new ones, and this points to trustability, great customer service and great customer experiences as being top priorities for marketers. Who can help me solve it?

Customer 145

Customer Social Media Inbound Top of Funnel 145

Pointclear

SEPTEMBER 20, 2012

Click to start video at this point — Asked about what has happened in marketing and sales that has or hasn’t surprised him in 2012, Bob talks about interconnectedness: “It’s sobering about how interconnected we are with other economies. The Role of Revenue Performance Management in Marketing and Sales Alignment.

Inbound 145

Inbound Quota Outbound Video 145

Pointclear

SEPTEMBER 6, 2012

Click to start video at this point — Jill notes that people are finally talking about marketing and sales alignment, but progress is slow. That means that every organization needs to say who are my customers that I want to reach and how can I be out there in that market space where my customers are.

Buyer 154

Buyer Social Media Hiring Inbound 154

Pointclear

JUNE 15, 2016

Without a leader for sales lead management, there is nothing less at stake than a predictable growth in revenue when sales leads are managed, versus experiencing a 75-90% waste of the marketing budget when sales leads are not managed. Direct Marketing Agency. Marketing Communications. Marketing Department. Inside Sales.

Lead Management 145

Lead Management Sales Qualified Lead Leads Marketing Qualified Lead 145

PandaDoc

SEPTEMBER 2, 2020

Want free access to 9 in-depth interviews from industry experts and data from 3,400 global marketers? Introducing: Not Another State of Marketing Report [link] pic.twitter.com/CDuB1mF967 — HubSpot Academy (@HubSpotAcademy) February 20, 2020. Heinz Marketing. Salesforce Blog.

Top of Funnel 98

Top of Funnel Sales Management Hiring Lead Rank 98

Pointclear

SEPTEMBER 15, 2015

Are you laying marketing brick at $30-60 bucks an hour or building a business you can be proud of? Early in my marketing career I was just laying marketing brick for a basic wage. I built market share and got an increasing piece of the sales reps’ time. Maybe you're thinking, hey, lighten up, it’s only marketing.

Company 100

Company Marketing Sales Qualified Lead Lead Gen 100