Apptivo

MAY 12, 2022

Marketing automation Definition. Marketing automation Definition. Marketing automation is the practice of using tools and software that automate various steps in marketing that lead a customer to the sales funnel. Scaling your marketing operations across channels and providing a uniform user experience across channels.

Marketing 52

Marketing Top of Funnel Social Media Campaigns 52

Sales Hacker

JUNE 16, 2022

Hug them out the door: If you have to let people go, minimum 60-day severance and health insurance. When this happens you’ll need to think about the programs and channels that are driving predictable growth and have the biggest impact on pipeline. If you have to lay off employees: Run the numbers at various scenarios.

Cost per Lead 93

Cost per Lead Demand Generation Agencies Lead Rank Lead Scoring 93

Sales Hacker

JANUARY 13, 2021

Enterprise OEM software licensing is a multibillion-dollar segment of the software industry. It includes factual information, personal experience, and interviews from successful professionals on both the buy-side and the sell-side of enterprise OEM software licensing to ensure a broad mix of experience and ideas.

Licensing 74

Licensing Software Software Enterprise 74

Altify

APRIL 2, 2018

DEFINITION: Firmographics (also known as emporagraphics or firm demographics) are sets of characteristics to segment prospect organizations; a method of identifying customers and developing customer profiles based on qualities that apply to businesses, not individuals. ICP Category 1: Firmographics.

Ideal Customer Profile 40

Ideal Customer Profile Customer Telecommunications Segment 40

InsideSales.com

OCTOBER 4, 2019

Prospecting Definition: In sales, prospecting refers to the process of reaching out to potential leads or cold leads to create an opportunity for developing a business relationship with them. The final part of the formula is a viable communication channel. Prospecting at Scale | Scale It Right with These Outbound Sales Components.

Scale 40

Scale Prospecting Buyer Persona Outbound 40

Sales Hacker

NOVEMBER 15, 2017

With the rise of AI, new sales technology and automation at the forefront of the sales echo chamber these days, we thought we’d take a moment to bring it back to BASICS – that’s why we’ve rounded up this complete glossary of sales terms and definitions to help you remember where it all started. Channel Partner.

Lead Rank 99

Lead Rank Top of Funnel Ideal Customer Profile Sales Qualified Lead 99

Hubspot Sales

OCTOBER 1, 2021

It's the integration of social media channels into CRM platforms. CRMs will offer a high-definition view of customers. Over 50% of CRM buyers are in one of four markets: real estate, consulting, distribution, and insurance. SaaS – software as a service – is well-known, but what's XaaS? Social CRM keeps rising.

Trends 120

Trends CRM Analytics Social Media 120