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The Beginner’s Guide to Domain Use in Email Marketing

Appbuddy

Most brands have websites that people can visit to make purchases and find more information about their business. Most also communicate directly with prospects and clients via email. A domain name that people can read and remember is the all-important link between the two channels. . Take, for example, “everest.validity.com.”

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On Track for Email Success

Appbuddy

The report provides a definitive view of the email landscape, informed by over 200 expert senders. This year’s edition is especially relevant as it provides one of the first full snapshots of the Covid-19 pandemic’s impact on email senders and how they’ve responded. Positive trending of email KPIs. Activity monitoring.

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Send Time Optimization is Old News

Appbuddy

Let’s stop perpetuating the idea that email is stale. So why do we keep pushing email marketers to use the same, outdated strategies they’ve been using for years? It is not technology designed to ensure your email is being delivered to your recipient when they are active. But you don’t have to take our word for it.

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Email Tips to Prepare for a Record-Breaking Peak Sales Season

Appbuddy

Most marketers know Q4 ‘tis the season they’re told to “send more email!” ” The final months of the year are a critical time for email marketers. Brands rely heavily on the email channel to drive customer engagement and sales revenue during this peak period. . Warm up your IP or domain

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Innovation Starts With “A”

Appbuddy

For many, 2020 has been one of the most challenging years ever, and that includes for email marketing. In this blog, we’ll review how this has reshaped email marketing—for the better! AI is so effective because email programs can deliver truly 1:1 messages at a scale never previously possible.

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Top 3 Ways to Avoid Email Spoofing Attacks

Appbuddy

It’s hard to overstate the impact of COVID-19 on the email landscape. Marketers have leveraged the email channel to communicate with subscribers more than ever before. Volume has skyrocketed and, as covered in our June State of Email webinar, there’s no sign of slowing down. What kind of impact does spoofing have?

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Email Accessibility 101: Best Practices for Email Marketers

Appbuddy

Smart use of accessibility enhances brand reputation, amplifies ethical positioning, and increases ROI from the email channel. . Implementing email accessibility sounds like a no-brainer, right? We polled over 250 email marketers to see how far along they were with accessibility initiatives at their organizations.