Appbuddy

JULY 29, 2021

The definition of spoofing is the forgery of legitimate email. Although it sounds simple, it is actually a very complicated issue that can stump even the most experienced email marketer. This makes the subscriber more comfortable, increasing the likelihood they will provide personal information.

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Appbuddy

DECEMBER 16, 2020

Let’s stop perpetuating the idea that email is stale. So why do we keep pushing email marketers to use the same, outdated strategies they’ve been using for years? It is not technology designed to ensure your email is being delivered to your recipient when they are active.

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Appbuddy

JUNE 2, 2021

These are questions the DMA’s Marketer Email Tracker – sponsored by Validity – is designed to answer. The report provides a definitive view of the email landscape, informed by over 200 expert senders. These changes strongly reflect the pandemic-induced shift towards more information-based content. KPI blind spots.

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Appbuddy

JULY 16, 2021

For example, if you use the Apple Mail client to read emails sent to your Gmail address, any pixel-based tracking generated by those interactions will be impacted by MPP (as described above). However, if you have an Apple email address but use an Outlook account to read those emails, pixel-based tracking will not be impacted.

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Appbuddy

AUGUST 22, 2022

Most marketers know Q4 ‘tis the season they’re told to “send more email!” ” The final months of the year are a critical time for email marketers. Brands rely heavily on the email channel to drive customer engagement and sales revenue during this peak period. . Warm up your IP or domain .

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Appbuddy

AUGUST 4, 2022

“We fully understand the need to make sure our customers are receiving the right message at the right time, particularly when it’s critical information that could impact their travel. ” . Virgin’s email marketing team understands deliverability is an ongoing challenge.

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Appbuddy

APRIL 13, 2021

The Data and Marketing Association (DMA) has launched the 2021 edition of its acclaimed Consumer Email Tracker report. The report, sponsored by Validity, considers email marketing effectiveness through the eyes of recipients and offers invaluable insights into why email subscribers behave in sometimes unexpected ways.

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Appbuddy

APRIL 13, 2021

The Data and Marketing Association (DMA) has launched the 2021 edition of its acclaimed Consumer Email Tracker report. The report, sponsored by Validity, considers email marketing effectiveness through the eyes of recipients and offers invaluable insights into why email subscribers behave in sometimes unexpected ways.

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Consumer Everest Report Social Media 52

Appbuddy

NOVEMBER 23, 2021

The downside is that clicks generate fewer data points, so email marketers need more of them. It’s the most prominent element in any email body, so making it actionable will deliver a significant uplift in web traffic. For example, date of birth is a powerful piece of personal data for marketers. What’s your preference?

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Appbuddy

SEPTEMBER 24, 2020

Using a subscriber’s location to create email content for their region. Micro-segmentation is a relatively new concept email marketers are beginning to implement for their programs. However, if a brand asks for too much information, their conversion rates typically drop. Social media integration. Great examples.

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Appbuddy

MAY 4, 2022

Unsurprisingly, MPP has had a broad range of effects on email marketers. One key challenge, and one we hear frequently from our clients, is the way MPP impacts email list hygiene. . A clean list is the cornerstone of any successful email marketing program. Use double opt in (DOI) .

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LeadFuze

JANUARY 9, 2024

To smooth out bumps in the road, consider introducing guest checkouts or saving payment information securely for future use—anything that shortens those last few critical seconds before a sale is sealed. Think about it: People check their emails daily, so why not make those visits count? Show you care and watch the sales roll in.

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Appbuddy

DECEMBER 15, 2020

In the first two posts of our Holiday Reading Series, we looked at how 2020 forced email marketers to innovate and adopt new technology, and explored how email marketers have dealt with the emotional hardships of this year. Peak sales periods come with many challenges for retailers and marketers.

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Appbuddy

DECEMBER 4, 2020

We couldn’t just ask our viewers to sift through every webcast to get the information they were looking for, so we created DISRUPTION: How the 2020 Pandemic Changed Email eBook.

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Appbuddy

DECEMBER 1, 2020

For many, 2020 has been one of the most challenging years ever, and that includes for email marketing. In this blog, we’ll review how this has reshaped email marketing—for the better! Email often struggles to attract investment because it is seen as a high-performing channel not needing additional help.

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Appbuddy

DECEMBER 7, 2020

It’s definitely different this year, and the seasonal promotions reflect a key email marketing theme of 2020 – less about offers and discounts, more about sharing useful information, and making real attempts to help people.

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Trends Campaigns Retail Scale 52

Appbuddy

NOVEMBER 17, 2020

When lockdown first became reality back in March/April, email marketers had to adjust their strategies overnight to address a very different set of needs. I strongly encourage you to review the data as we approach yet another lockdown, as we’ll likely see similar email behavior again.

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