Remove Channels Remove Marketing Remove Penetration Remove Sales Enablement
article thumbnail

Crafting a Winning Go-to-Market Strategy

Highspot

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.

article thumbnail

Crafting a Winning Go-to-Market Strategy

Highspot

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Product Marketing vs. Portfolio Marketing: Which One is Right For You?

Product Management University

The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is Product Marketing? What is Portfolio Marketing? Here’s the difference. healthcare).

article thumbnail

Measuring Channel Partner Performance and Enablement

Mindtickle

.” We know how important it is to measure the readiness our sales reps and the impact enablement initiatives have had on their ability to perform at the moment of truth, but how does it differ when you’re managing channel partners? This meant that their channel partner reps’ completed a certification program.

article thumbnail

Measuring Channel Partner Performance and Enablement

Mindtickle

.” We know how important it is to measure the readiness our sales reps and the impact enablement initiatives have had on their ability to perform at the moment of truth, but how does it differ when you’re managing channel partners? This meant that their channel partner reps’ completed a certification program.

article thumbnail

Support Your Sales Team: A Guide for Managers

Zoominfo

For a more in-depth look at sales training, check out the following blog post: How to Get More From Your B2B Sales Training. Facilitate better sales and marketing alignment. Sales success is dependent on more than just the sales department. Market penetration. Number of daily sales activities.

article thumbnail

Top 20 Sales & Marketing Vendors to Follow on Twitter @Dreamforce ’14

SBI

More than 1400 sessions, more than 350 exhibitors, 18 keynotes, 20 parties, 2 rock concerts, and 5 opportunities to help charities on site, there is perhaps no bigger event for sales and marketers. Act-On’s streamlined user interface puts first-rate marketing tools at your fingertips, making campaigns and programs easier and faster.

Vendor 139