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Scaling an Organization Globally: the Marketo story with Amy Guarino

Igniting Sales Transformation

Prior to joining Kyndi as Chief Operating Officer, Amy spent eight years at Marketo, which she joined in early 2009 as the Vice President of Business Development. It is there that she learned all about scaling an organization globally from less than $1M to over $250M: the Marketo story. Scaling an organization is no easy task.

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3 Steps to Combining Social Media & Competitive Intelligence

SBI Growth

McKinsey Quarterly : Among 3,103 respondents, 75% use social networking or blogs to scan the external environment for new ideas. Social media channels and news sources are great ways to monitor competition. Marketing Software – HubSpot /Eloqua/Marketo/Alexa. Anyone can join social media channels and follow competitors.

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30 of the Best SaaS Partner Programs (and Why They Are So Good)

Allbound

Partnering allows you to leverage a well-known brand with a broad network to grow your own customer base more quickly than would be possible on your own. Marketo focuses their partner program around providing strong sales and marketing support. Marketo’s Premier Partner Program.

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The Secret Sauce Behind Sales Hacker’s Recruitment Selection & Hiring Process (Part 2 of 3)

Sales Hacker

Only one candidate followed up with me across multiple channels, not just LinkedIn or email. It’s very important that I can trust this person to attend a conference like Marketo Summit on their own and they’ll represent us well. Share it with your network and hire through current employees. They want to feel fulfilled at work.

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Top 20 Sales Tech Vendors to Follow (and Party with) at Dreamforce #DF18

SBI

TimeTrade can be integrated into almost any channel, allowing prospects and customers to make meetings and appointments at the peak of their interest. Join Gong and Marketo along with DiscoverOrg. Booth 1910. SmartCloud Connect @SCC_io SmartCloud Connect is a plugin for Salesforce, Office365, Gmail and Outlook integration.

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25+ Account-Based Marketing Tactics & Software Solutions

LeadBoxer

By placing carefully targeted and personalized ads on a network of properties, Demandbase can cut past the clutter and get clicks only from your key accounts. Marketo Marketo is one of the heavy hitters of the ABM industry. Source Demandbase is one ABM solution that has made exciting innovations in ad retargeting.

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36 Best Lead Generation Tools to Increase Leads by 300%

Sales Hacker

Instead of relying on “spray and pray” methods of reaching out to customers, brands can gather lists of verified leads from reputable channels. This all-in-one platform actually analyzes customer sentiment across every business communication channel and lets you know how your customers are feeling about working with you. ReferralRock.