Remove Channels Remove Opportunity Remove Study Remove SugarCRM
article thumbnail

5 Core Lead Management Features Your CRM Needs

SugarCRM

For more complex demand generation tasks, your CRM should empower your Marketing department to run multi-channel, multi-phase drip nurture campaigns. More often than not, your marketing communications will include a CTA linking to a marketing asset (whitepaper, case study, guide, demo, etc.). Get in touch with us or book a demo !

article thumbnail

How to Build a Marketing Strategy in Alignment With Sales Goals

SugarCRM

Marketing activities fuel sales opportunities—and when they’re not in sync, neither one thrives. Case studies from current, satisfied customers to help support new deals. What channels will you promote on? SugarCRM Removes Silos to Align Sales and Marketing. But does it? Helpful communications for each funnel stage (e.g.,

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 Ways Growth Leaders Can Use GTM Technology to Their Advantage

SugarCRM

A recent McKinsey study of more over 5,000 companies that ‘outpace’ their peers in building scalable growth found three key similarities in how these firms use Go-to-Market (GTM) technology. GTM technology offers enterprises multiple development opportunities, personalized customer experiences, and drives growth.

article thumbnail

Business Development – What Is It and How Does Marketing Automation Help?

SugarCRM

Your channels are packed with high quality content, from thought leadership blog posts to educational videos, eBooks, and Case Studies. . Michelle Workman, head of the Business Development at SugarCRM emphasizes how essential Lead Scoring is. Besides, your marketing automation platform helps you effortlessly nurture leads.

article thumbnail

3 Strategies for Improving CX

SugarCRM

But studies show that brands are falling on the job. In contrast, global SugarCRM research found that 58% of companies say their customer churn has increased in the last 12 months. With the pandemic shifting buying behavior to online channels, the demand for rewarding and streamlined experiences online is critical.

article thumbnail

How to Drive Growth Through CX

SugarCRM

Studies have shown that 80% of consumers are more likely to purchase when brands offer personalized experiences. This involves studying a potential customer’s first experience on the company website, analyzing browsing history and tendencies, and reviewing the purchasing experience, such as placing and receiving orders.

article thumbnail

7 Ways Businesses Can Harness the Speed of Technology to Reduce Customer Churn

SugarCRM

Our study underscores customer experience as the ultimate measure of churn. Advanced CRM platforms serve AI-driven insights, providing a better context for teams to take action earlier with appropriate next steps, knowing what opportunities to pursue, and personalizing interactions to optimize experiences and grow revenue.

Churn 40