Alice Heiman
MARCH 12, 2024
The CEO’s Role in Social Media: A Strategic Imperative The conversation with Scott Gillum reveals a critical insight: “ There is a correlation between your online presence and revenue. 01:20] Ever-Present Marketing Problems – Revelations on the persistent challenges in the field despite decades of progress. [02:52]
Alice Heiman
FEBRUARY 13, 2024
One of the most striking revelations from Harris was the absence of a demand generation and marketing strategy within Challenger. For a deeper dive into her strategies, challenges, and the innovative steps she took to transform Challenger, watch the full episode and subscribe to our channel!
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Partners in Excellence
JANUARY 19, 2022
We flood social channels with prospecting messages. We know we have to reach customers through multiple channels. Technology and automation enables us to provide ever increasing volumes of messages across all these channels. And we miss those opportunities to drive our own growth and revenue. We send endless texts.
Partners in Excellence
AUGUST 12, 2020
We revel in the number of meetings we can have every day as being something that can dramatically drive performance (Every time I hear about this, I reflect on the work of SDRs over the past years, thinking, “Why do we think all this is new? A lot has been made of “virtual selling.” ” There is a different opportunity.
Partners in Excellence
OCTOBER 4, 2023
I think, “Why do we revel in achieving our quotas and scaling goals, when we could be doing so much more?” ” If we achieve our growth/revenue goals, we think we are doing well. That would double our revenue and attainment at virtually zero incremental cost of selling! We are underperforming the potential.
Partners in Excellence
DECEMBER 10, 2018
Where sales people used to be a primary channel for information and education about products/solutions, now customers can self educate through an increasing number of digital and other channels. Suddenly, I had a revelation (in my terms, a brain fart). I found myself falling victim to that kind of thinking.
Sales Hacker
MARCH 19, 2020
The revelations that emerge from uniting these two sets of data will not just align marketing and sales but all revenue-generating and customer-facing departments. They’re organic revenue drivers. Searchable support channel? How did they discover your company and what channels did they come in through?
Expert insights. Personalized for you.
75 
Let's personalize your content