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The CMO’s Guide to Driving Impact in Year 1

SBI Growth

B2B CMO’s are expected to deliver hard Lead Generation metrics: Quantity of Sales Qualified Leads to the sales force. Marketing contribution as a % of Pipeline Opportunities. Develop external audience-centered sales aids (Case Studies, product comparison grids, etc.). These three buyer-centered tools work in concert together.

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Unveiling BuzzBoard’s Strengths Through Customer Reviews

BuzzBoard

This is a really helpful prospecting tool!” —Val, Val, General Manager “Buzzboard makes prospecting sooo much easier!! Customer) Integrating BuzzBoard to your CRM and other Martech can elevate your sales and demand generation teams while driving top-of-funnel scoring from using an exhaustive source of data set.

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Demand Generation In the Face of Frugalnomics and Internet Fueled Decisions

The ROI Guy

Formally defined, Demand Generation is the use of targeted marketing programs to address four key objectives for B2B marketers: Building awareness of a company’s products and services; Establishing relevance to a prospective buyer/end user; Supporting validation for the purchase; and Mitigating customer concerns.

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Alinean Powers Diagnostic Assessment Tool: the Sage Pacer Survey

The ROI Guy

These benchmark comparisons provide insight into how other organizations see their processes in light of current economic conditions, and how this compares to the businesses' responses. This tool is used in demand-generation campaigns to help engage executives, diagnose opportunities and drive further engagements by sales.

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These Are the Top Sales Skills According to 9 Sales Leaders

Mindtickle

Sales reps need up-to-date product knowledge to answer prospects’ questions, address competitor comparisons, and run confident demos. A conversation intelligence tool like Mindtickle’s Call AI can identify the main themes and topics covered on a call. With that in mind, we wanted to bring in the demand generation perspective.

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Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

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The End of Marketing as We Know It: Overcoming Buyer Challenges with Interactive Smart Content

The ROI Guy

Although new channels drove the growth in digital marketing over the prior decade, the next decade of marketing innovation will be driven by strategies and tools to address these significant and fundamental changes in buyers: Overcoming Information Overload; Fighting Frugalnomics; Fueling Prospect Driven Buying Cycles.

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