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The CMO’s Guide to Driving Impact in Year 1

SBI Growth

B2B CMO’s are expected to deliver hard Lead Generation metrics: Quantity of Sales Qualified Leads to the sales force. Marketing contribution as a % of Pipeline Opportunities. Develop external audience-centered sales aids (Case Studies, product comparison grids, etc.). How long is your honeymoon? Social Prospecting Guidance.

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First Post 2014 – Let’s Cut The S*#T – 1

The Pipeline

As they were at about 60% of their buying process, they needed some comparisons, some additional data that was not available on the company’s web site or the common social outlets, and some quotes so they could make their choice, So they reach out to the facilitator, happy to spew stats and facts, and quotes, that they are willing to negotiate.

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Unveiling BuzzBoard’s Strengths Through Customer Reviews

BuzzBoard

Customer) Integrating BuzzBoard to your CRM and other Martech can elevate your sales and demand generation teams while driving top-of-funnel scoring from using an exhaustive source of data set. Our quality of competitive comparison does get prospects, even the uncommitted ones, to pay attention. Everything is there for you.

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Direct Content Marketing is Born – Prepare for 2013

SBI Growth

Demand Generation - Comprehensive View of Content Marketing. Lead Generation programs are fed by leads acquired through Demand Generation. The mass exodus is today's opportunity. Strong call to actions would be favorable 3rd party reviews or a side-by-side comparison grid. Direct Mail.

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Can You Switch Hit For Sales Success?

The Pipeline

At the other end of the spectrum, about 20% or so, turned out to be natural switch hitters, not losing a stride in the transition, relishing the new found opportunities in the job and the rewards. They stepped back, reformulated their action plan and then marched forward as if nothing had changed. What’s in Your Pipeline? Tibor Shanto.

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Demand Generation In the Face of Frugalnomics and Internet Fueled Decisions

The ROI Guy

Formally defined, Demand Generation is the use of targeted marketing programs to address four key objectives for B2B marketers: Building awareness of a company’s products and services; Establishing relevance to a prospective buyer/end user; Supporting validation for the purchase; and Mitigating customer concerns.

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7 Proven B2B Strategies To Fill Your Pipeline with Qualified Leads

MarketJoy

At the first sign of turbulence, you may veer off course, take on water (missing life-saving growth opportunities), or lose motivation entirely. It keeps track of how many sales have been closed in comparison to the number of proposals received. Being systematic and organized will help ensure that no opportunities are missed.