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Trick or Treat? Dreamforce Goodies for B2B Marketers

SBI

This week I’m at the CEB conference in Vegas (yes, I know, but somebody has to do it). If you’re like most Marketers today, you’re seeking high performance results via tools that complement your primary Marketing Automation platform; such as Marketo, Pardot, Eloqua.

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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. It gives them a whole other perspective on what they’re doing which is the great value of events and conferences.” Marketers tell us they just love this feedback.

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Marketing vs. Sales B2B Lead Sourcing

SalesLoft

Let’s explore further… A few weeks ago, we attended the Pardot Elevate user conference ( which was awesome by the way ). This is important because executives are looking to allocate resources toward marketing & sales B2B based on this trend.

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PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. It gives them a whole other perspective on what they’re doing which is the great value of events and conferences.” Marketers tell us they just love this feedback.

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Business Value Summit Interview – Getting The Most from your Business Value Program

The ROI Guy

The Alinean-powered tools were very well received, and even won a Killer Content Award at the B2B Content Conference – great personal recognition for the ADP team members. They accepted their award on stage at the conference in NYC. And the follow-up needs to be more than a shout out – “hey you visited our website, how can I help”.

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The 17 Best Business Card Scanners for Sales Contacts

Nutshell

This is an absurd billing method: There are stretches of months where salespeople collect no business cards whatsoever, and other months full of conferences wherein hundreds of cards are collected, so the monthly limit is a turnoff for prospective users. This extra work is definitely not ideal for conferences and events.

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Maybe Peter Drucker was right after all

The Ultimate Sales Executive Resource

Just the other day , I listen to a Webinar from Eloqua, one of the providers of lead creation, lead scoring and lead nurturing technology, thus a tool for marketers. Eloqua calls this traceability the “digital body language”. conference. .”; actually not a very flattering statement for sales people. Why is this relevant?

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