The Secret Path to Successful Sales Calls

Smart Selling Tools

Step number one, is to commit the most constructive or dynamic trigger statements onto your conversation map. Many reps will ask questions until they get a response that allows them to (prematurely) pivot the conversation toward their solution.

Sales Strategy: What’s Most Effective? A Great Message! (Updated May 2019)

Corporate Visions

” In other words, if your sales force cannot communicate why your solution is different, better and worth more, there’s nothing your sales strategy can do to fix that. Even if you sell a truly remarkable product, prospects aren’t likely to recognize the full value you offer.

What's it take to generate leads that fuel your forecast?


Do they have a driving need for the solution you offer? Continued engagement in the form of account-focused outreach (also referred to as Account Based Marketing) makes sure your company is on their radar when the right disruption happens to necessitate a decision, when their current solution’s weaknesses reach the boiling point, or when competition encroaches and fear sets in. Each associate is trained. Voicemails and emails are carefully constructed and tested.

An Open Letter to Social Sellers Everywhere

Tony Hughes

It is dangerous to implement basic social selling techniques. I wanted to take a moment to express a word of caution in applying a cure-all or over-simplified approach to strategic selling within social mediums. or Social Selling is it's often missing the context of the coming Web 3.0