Conversion Demand Generation Sales Management Twitter 
Fill the Funnel
NOVEMBER 8, 2010
Here is a transcript for all the Twitter activity for #sm20 hashtag for the first day of the conference. Gerhard Gschwandtner & Aaron Kahlow framed the day by stating the need to have sales and marketing teams working together and then recognizing that the audience is split about 50/50 between sales and marketing for the first time.
The Pipeline
MAY 13, 2011
Buyers want to have an intelligent two-way conversation, and this won’t happen with some over-cologned “closer.” I understand you still need to get the order, but the route to getting the order requires salespeople who can converse appropriately, from the top of the funnel to the bottom. Long form is different than Twitter.
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The Pipeline
OCTOBER 17, 2011
Even more so when you consider that the average manager waits much too long to take corrective action. One of the reasons for this is the difference in role expectation between HR and the frontline sales manager. What a sales manager see as desired assertiveness, an HR manager could easily see as aggressive.
The Pipeline
AUGUST 12, 2011
.” Sarah, a sales representative who worked for me, plopped down in my office to relate a frustrating phone call she had just concluded with one of our customers, Darren. The experience had left her drained, and she needed to update me, in case Darren decided to take the conversation up a notch and call me. Kelley Robertson.
The Pipeline
SEPTEMBER 23, 2011
It was about having successful conversations with people that could make a decision or refer me to someone who could. I rarely made a sale on the first call, but rather used it as a first step in a sales process that would usually comprise 2-4 more calls. This comment was originally posted on Twitter. Tibor Shanto.
The Pipeline
MARCH 26, 2011
As you would expect the topics covered many aspects of lead nurturing, lead conversion, and interaction between sales and marketing not only in nurturing leads, but nurturing prospect/opportunities. This comment was originally posted on Twitter. 7 Must-Have Lead Nurturing Recipes for B2B Marketers [link] #news #sales.
The Pipeline
APRIL 11, 2011
Say the speed with which an athlete run 100 metres, the batting average of a ball player, the length of time from hand shake to close, or the rate of conversion of prospects to proposals, etc. In other words, measures of actions or factors that help a sales person hit or surpass their target. Karen Darnell. April 11th, 2011.
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