CRM Marketing PointClear Training 
Pointclear
JUNE 7, 2016
Nurture leads until they’re ready to turn over to sales is the sixth of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results. Lower rates typically indicate a breakdown between marketing and sales.
Pointclear
FEBRUARY 23, 2018
Continued engagement in the form of account-focused outreach (also referred to as Account Based Marketing) makes sure your company is on their radar when the right disruption happens to necessitate a decision, when their current solution’s weaknesses reach the boiling point, or when competition encroaches and fear sets in.
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Pointclear
MAY 12, 2015
I didn’t know how I was going to break the news to him that if this was the best they can do with their marketing program, they will never have more than an ‘also-ran’ business that earns a basic living for its founder, but never makes a significant mark in the marketplace. Improving presentation skills (not the same as sales training).
The Pipeline
MAY 13, 2011
Stored in Attitude , Business Acumen , Customer Care , Guest Post , Proactive , Sales 2.0 , Sales Strategy , Sales Success , Sales Training , Social Selling , execution. Let me clarify: I would argue that the highly trained, effective salesperson is more important than ever. Those are as much for sales as they are for marketing.
Pointclear
MAY 30, 2012
Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.
Pointclear
DECEMBER 2, 2010
” I’ll tell you what happened to Jim, but first, let’s look at how this pertains to the average marketer. I believe the majority of marketers don’t have confidence in themselves or believe they are contributing enough to the company to win. Sharing in the follow-up of the sales leads (marketing automation).
Pointclear
APRIL 16, 2013
A clear takeaway for me was that big bets are being placed on companies that provide solutions that leverage data from multiple platforms (such as CRM, LinkedIn…). Some examples: Marketing: engage, educate, excite, evangelize. Candidly, my fear about that is that companies will continue to ignore “little data” and drown in big data.
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