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A Guide to Building a Referral Network for Your SMB

Act!

That’s precisely what referral networks help you achieve. A strong referral network helps fill your sales pipeline with high-quality leads in your target market who are interested in purchasing from you. It can also help you close sales faster and build a loyal customer base. What are the benefits of a strong referral network ?

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How to build an automated B2B referral machine

Nutshell

Referral marketing is the unicorn of B2B marketing. In simple terms, referral marketing is when you get your customers to tell their friends about you. But referral marketing isn’t just for brick-and-mortar businesses. In the B2B space, 84% of decision-makers start their buying process with a referral.

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7 Creative Ways to Bring in More Sales Online

Pipeliner

Create promotions that make your customers feel they’re getting a special deal if they act fast. This could be a weekend flash sale, a discount for the first 100 orders, or exclusive bundles available for a short period. You can do this by using customer data to create a shopping experience that feels tailor-made.

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A Comprehensive Guide to Customer Lifecycle Management

Nutshell

Customer lifecycle management is an important strategy all businesses should be practicing because it helps foster long-lasting relationships with customers and inspires brand loyalty. The customer lifecycle When it comes to CRM, the customer lifecycle refers to the journey which a customer takes until they make a purchase.

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30 of the Best SaaS Partner Programs (and Why They Are So Good)

Allbound

As AppDirect co-CEO Daniel Saks points out , “80% of on-premise software vendors operate a channel program to enable other companies to sell their products, while only 20% of SaaS vendors operate similar programs.” Every software company is different, and likewise, every partner program is different. Referral Partners.

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What should the relationship between your sales and support teams look like?

Nutshell

According to a 2018 report from NewVoiceMedia , 67% of customers are willing to switch to a competitor because of poor customer service. What’s more, the same report found that businesses lose up to $75 billion a year due to poor customer service. Nutshell also integrates with your help desk software.

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Churn Analysis: The Ultimate Guide

Gong.io

As you investigate high churn levels, you might identify issues with vital customer-facing components of your business, like poor customer service. If you note that customers are churning because of issues with your support system, you can get out in front of that issue and rectify it before it becomes a huge problem. .

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