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5 Ways to Build Up Customer Loyalty

Zoominfo

Why does a customer remain loyal to a particular brand? Businesses have posed the question of how to build and strengthen customer loyalty throughout history. The good news is, there are plenty of ways for your company to earn trust and loyalty from your customers, even in today’s busy marketplace.

Loyalty 130
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A Comprehensive Guide to Customer Lifecycle Management

Nutshell

Customer lifecycle management is an important strategy all businesses should be practicing because it helps foster long-lasting relationships with customers and inspires brand loyalty. Now comes the tricky part: retaining this customer. Retention The Retention stage of the customer life cycle is pretty self-explanatory.

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Five Bottom-Line Benefits for Incentive Compensation for Retailers

OpenSymmetry

With retailers making a shift to omnichannel structures, organizations must find solutions and develop strategies that help drive the desired behavior, improve customer service, and increase customer retention. The post Five Bottom-Line Benefits for Incentive Compensation for Retailers appeared first on OS Blog.

Retail 40
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CRM and Point of Sale (POS): How do they empower small businesses?

Apptivo

For instance, if a customer named Alex often buys a particular type of coffee from the shop, the CRM system helps the owner remember to inform Alex about special discounts on that coffee. This personalized attention enhances the customer’s loyalty to the shop. This motivates customers to return and makes them feel valued.

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How to Use Your CRM to Grow Your Business

SugarCRM

Fortunately, a customer’s revenue doesn’t stop after the deal is closed – this is where cross-selling, upselling, renewals, and referrals come into play. Cross-selling is a sales strategy that encourages current customers to look into and potentially invest in products and services that work in conjunction with the primary purchase.

CRM 26
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3 Facts About B2B Buyer Experience You’re Probably Ignoring

Sales Hacker

For this specific survey we spoke to more than 300 B2B buyers, representing a cross-section of goods and services, company sizes and vertical markets. B2B buyers reported a significant need for improved engagement with seller companies. What’s the impact on customer loyalty when service levels fall below buyers’ expectations?

Buyer 79
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AI’s Role In Sales and Marketing

Sales and Marketing Management

AI has arrived, but it’s mostly been implemented by consumer goods and services companies to personalize marketing messages, enhance their knowledge of customers, manage inventory and increase customer loyalty. What are the incentives for B2B companies to invest in AI (other than their competitors may be doing so)?