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Demand Generation Marketing

SugarCRM

The post Demand Generation Marketing appeared first on Salesfusion. Best Practices Nurture Marketing'

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Webinar Replay: SugarCRM® Acquisition of Salesfusion – What it Means for You

SugarCRM

SugarCRM has acquired marketing automation innovator Salesfusion. Adding Salesfusion’s powerful marketing automation solution to Sugar’s market-leading CRM platform empowers you to create experiences that accelerate demand generation, grow revenue, deliver superior customer care and increase loyalty on a mobile-first platform.

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5 Core Lead Management Features Your CRM Needs

SugarCRM

Dedicated tools should allow your company to quickly create campaigns (campaign builder tools), target and segment distribution lists, and schedule and run the desired email campaigns. For more complex demand generation tasks, your CRM should empower your Marketing department to run multi-channel, multi-phase drip nurture campaigns.

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5 Ways to Better Leverage Your CRM Data for ABM

SugarCRM

This is a great opportunity to target new divisions in a current customer that is showing intent and might not know you are already an approved vendor, or similarly, give the ability to proactively offer additional support on areas of research falling outside the current engagement. Alignment Around Unified Data. Email Marketing Segmentation.

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The 3 Biggest Webinar Myths

SugarCRM

Webinars that are used for demand generation are a well-known tactic for attracting a targeted audience to educate them on how they can learn, achieve and improve business or technology challenges.

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The CRM Playbook for Manufacturing Enterprises

SugarCRM

Simplify Supply Chain Management Manufacturing companies usually have complex customer supply chains, from demand generators to material specifiers, fabricators, and distributors. CRM tools can help these enterprises better organize complex supply chains in such cases.

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How Marketing Automation Can Improve Your CRM Deployment

SugarCRM

Marketing automation solutions, like Sugar Market , can embed demand generation technology and processes into your CRM. However, about half of marketers have teams with a skillset at par or below expectations, leaving room for improvement. They also feel overwhelmed by the incoming data.