Demand Generation Discount Marketing Training 
The Pipeline
MARCH 6, 2012
In these times of shrinking margins and diminishing returns, Mark’s insights will change the way you think about discounting, price, negotiating, and, above all, the all-important concept of value. Demand Generation. Sales Training. When Sales Met Marketing. Community Marketing Blog. Book Notice.
The Pipeline
JULY 15, 2011
Stored in Business Acumen , Guest Post , Marketing , Proactive , Sales 2.0 , Sales Tip , Selling , execution. Discounting works on the Internet, too – but be careful. Discounting price also discounts value. Be careful about a blanket discount that can reduce the perceived value. Demand Generation.
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Sales Hacker
SEPTEMBER 18, 2020
And it’s not just for CROs; if you’re a marketer, SDR, sales rep, manager, VP, or CRO, this one’s for you. Marketing and Sales Development groups tackle engagement, Sales covers execution, and Customer Success and Account Management handle continuity. Deal desk and discount approvals. Simple right?
The Pipeline
JULY 18, 2011
Not that big a thing today, but keep in mind this was before the Web, and while the delivery is no longer a challenge, functional and useful alerts, now marketed as triggers by many of the same folks, are still being sold, if not always bought. The other obvious lesson learned was not to sell at a discount. Demand Generation.
The Pipeline
NOVEMBER 11, 2011
And they always needed to, because clients had figured out that if they wait to the last week of the month, the company would cave in a sell at a discount. Demand Generation. Sales Training. When Sales Met Marketing. Community Marketing Blog. Dave Kahle – Sales Training. Book Notice. Book Review.
Hubspot Sales
APRIL 6, 2020
They rely on manually-entered data to monitor the sales pipeline and coach their salespeople, and they run sales and marketing independently, creating a disjointed experience for buyers. Demand Generation. Train the sales team by making them wear customers’ shoes. Align sales and marketing.
The Pipeline
MAY 13, 2011
Stored in Attitude , Business Acumen , Customer Care , Guest Post , Proactive , Sales 2.0 , Sales Strategy , Sales Success , Sales Training , Social Selling , execution. Let me clarify: I would argue that the highly trained, effective salesperson is more important than ever. Those are as much for sales as they are for marketing.
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