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Sales Talk for CEOs: Innovating from the Top: How a Former CMO Revitalized a Company as CEO (Ep107)

Alice Heiman

Harris shared her riveting journey of steering the company through the COVID-19 pandemic and moving from 100% in-person training to 100% online training basically overnight, revealing not only the challenges faced but also the exact strategies she implemented to drive rapid growth and adapt to a rapidly changing business landscape.

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The Comprehensive Guide to Consolidating Your Marketing Tech Stack

Zoominfo

“We’re in a time of uncertainty,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo. Content Marketing High-quality content, such as blogs, ebooks, whitepapers, and case studies, is a critical element for drawing in new business and capturing leads. Get a Demo 2.

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How to Drive Sales in 2014 with Content Marketing

SBI Growth

The annual CMI/MarketingProfs B2B Content Marketing Benchmarks study validates the move toward Content Marketing. Let’s look at the graph below from the study. However, the study shows they don’t know how to produce enough content. Marketing leaders understand that content marketing is King. It’s surprising to see these results.

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The Difference Between a VP of Sales and a CRO

Sales Hacker

This includes roles that are complementary to sales like renewals, customer success, and solution engineering. Recruiting and interviewing strategic candidates and attending case-study interviews for individual contributors. Singular focus on sales. As the title would hint at, the VP of Sales should focus on sales. Their peers.

Hiring 93
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Want Better Lead Generation? Get Marketing & Sales in Line

DiscoverOrg Sales

I like Brainshark’s straightforward definition of sales enablement : Sales enablement: “A systematic approach to increasing sales productivity, by supporting reps with the content, training and analytics they need to have more successful sales conversations.”. Want to Build a Sales Engine? Get Started with Free Data.

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The Top 35 Sales Podcasts for Sales Professionals

Zoominfo

Matt covers the entire pipeline – demand generation, lead management, sales effectiveness, technology and more – all focused on helping you find, manage and win more business. Social Business Engine. Over the years I’ve received training/coaching from some of the industry’s leading experts. Listen here. Listen here.

Hiring 269
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Sales Strategy: What’s Most Effective? A Great Message! (Updated May 2019)

Corporate Visions

A Forrester Research study revealed that only 15 percent of sales calls add enough value, according to executives surveyed. The Forrester study also showed that just 7 percent of surveyed executives say they would probably schedule a follow-up. Enable Ongoing Situational Training.

Strategy 103