Remove Demand Generation Remove Networking Remove ROI Remove Software
article thumbnail

The Lead Generation Strategy Guide

Zoominfo

What is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. And, 31% more likely to be hiring additional sales reps to meet demand.

article thumbnail

The Shifting Sands of Selling Tech

Sales and Marketing Management

Here are lessons from two of our key programs last year that we plan to incorporate into our 2021 demand generation strategy: Revamped Webinars. Costs and ROI: Since we already had an ongoing BrightTalk subscription to host the webinars, we leveraged the platform by producing webinars weekly, at no additional cost to us.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Lead Generation Strategy Guide

Zoominfo

What Is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. And, 31% more likely to be hiring additional sales reps to meet demand.

article thumbnail

TechTarget Priority Engine Named Best Account Based Marketing and Sales & Marketing Intelligence Solution by SIIA

SBI

The prestigious CODiE Awards , hosted by the Software & Information Industry Association (SIIA), recognize the companies producing the most innovative businesses technology products across the country, and around the world. Michael Cotoia, CEO, TechTarget. NEWTON, MA – JUNE 17, 2019: TechTarget, Inc.

article thumbnail

Tom Pisello: The ROI Guy: Alinean Powers Eight More B2B Assessment.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

ROI 40
article thumbnail

Sales Events to Look Forward to in 2017

SalesLoft

Get ready for three full days of high-quality networking, actionable insights from leaders like Greg Schott, CEO of Mulesoft, and Jason Greene, Founder of Emergence Capital, and Tomasz Tunguz of Redpoint Ventures , and many more. Get a head start by checking out these 11 tips to get the best ROI on your event sponsorships.

article thumbnail

Day 1 Twitter Recap-Sales and Marketing 2.0 Conference

Fill the Funnel

Demand Generation Tactics that Create Synergy between Sales & Marketing. Speakers: Costa Harbilas, Vice President, Americas Product Specialty Sales, HP Software & Solutions. Social Networking Strategies that Generate Qualified Leads and Revenue. The ROI of Sales & Marketing 2.0.

Twitter 83