Corporate Visions

NOVEMBER 7, 2019

The idea is that if you understand your buyer’s specific position within their organization, you can better focus your message to resonate with them. They’re feeling overwhelmed with high-quality information from vendors. You don’t need to focus your sales messaging on your prospect’s title, position, or persona.

Buyer Persona 100

Buyer Persona Buyer Decision Maker Demand Generation Agencies 100

The ROI Guy

AUGUST 24, 2010

Leading Value-Based Sales and Marketing Tool Provider Continues Record Growth in Q2 2010 Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today announced the addition of six new customers in the second quarter of 2010, expanding its marquee list of leading B2B vendors.

B2B 40

B2B Customer Demand Generation Agencies ROI 40

The ROI Guy

MAY 10, 2011

These new customers add to Alinean's ever-growing list of over 100 leading B2B vendors. Combined with being named as the standardization choice at several of these major B2B accounts, these latest new 2011 account additions widen Alinean's lead and affirm its position as the industry-standard value-based sales and marketing solution provider.

Demand Generation Agencies 45

Demand Generation Agencies B2B Customer Lead Rank 45

The ROI Guy

SEPTEMBER 17, 2010

With ready access to an unprecedented wealth of on-line information, and skepticism toward vendors as a result of direct marketing overload, buyers have revolted and taken the buying cycle into their own hands. Throughout the buying lifecycle, buyers are skeptical, and vendor credibility is an issue.

Buyer 53

Buyer Buying Cycle Marketing Case Study 53

The ROI Guy

NOVEMBER 29, 2010

Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims. Matter of Trust - although the research indicates that buyers truly rely on vendor content to help drive purchase decisions, with so much noise, buyers have become skeptical of vendor claims.

Buying Cycle 45

Buying Cycle Marketing Comparison Vendor 45

SBI

DECEMBER 30, 2019

Read “Sales Tools to Increase Tradeshow ROI” if you not only want to have better insight on event ROI but also want to ensure a higher ROI. There’s a difference between Active Demand and Demand Generation. Active Demand already exists.

Demand Generation Agencies 81

Demand Generation Agencies Sales Enablement Infusion ROI 81

The ROI Guy

APRIL 21, 2010

In 2009, Alinean and IDC updated annual research conducted since 2003 on the ROI from implementing business value tools. Research Results The results of the research were compelling, as the investment in value selling tools has proven to be one of the highest ROI investments an organization can make in sales / marketing operations.

ROI 40

ROI Campaigns Lead Rank Lead Scoring 40

DiscoverOrg Sales

APRIL 23, 2019

Even so, trade-show events are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Trade shows are an expensive way to generate leads, even if you don’t have a booth. Nina Wooten, Director of Demand Generation.

Trade Show 227

Trade Show Leads Marketing Qualified Lead Lead Generation 227

Sales Hacker

NOVEMBER 15, 2017

Accounts Payable refers to an accounting entry denoting the amount of short-term monetary obligation your company owes its suppliers, vendors and other service providers. BASHO Email is a customer engagement sequence using voicemail and email messaging aimed at increase the likelihood of a positive response from prospects. Direct Mail.

Lead Rank 99

Lead Rank Top of Funnel Ideal Customer Profile Sales Qualified Lead 99

The ROI Guy

MAY 4, 2011

Making content more relevant to buyers can have a substantial impact, improving effectiveness and driving a tangible ROI to the business. In fact the level of relevant content affected whether made the vendor made the short list of alternative choices, with 86% of respondents indicating that relevant content drove the buyer’s decision.

Marketing 94

Marketing Case Study Survey Social Media 94

Sales Hacker

DECEMBER 8, 2017

Top Sales Trends & Predictions of 2018: Buyer Side Technology Continues to Disrupt Sales Development & Demand Generation. More companies will realize they achieve higher ROI with these roles and reduce the size of their outside sales teams as a result. Review Sites Continue to Influence Decision Makers in a Powerful Way.

Trends 96

Trends Outsourcing Services Top of Funnel Account Based Marketing 96

Sales Hacker

FEBRUARY 3, 2020

SaaStr Annual 2020 is the largest non-vendor SaaS conference on the planet. The best part, this is all non-vendor. B2B Sales & Marketing Exchange offers 50+ sessions in sales, marketing, and operations; 6 keynotes from thought leaders in ABM, revenue marketing, and demand generation; and the Best In B2B Awards.

Conference 90

Conference Scale Networking Industry 90

Sales Hacker

OCTOBER 7, 2021

I worked for a not so great boss who was not a fan of my very human approach to working with clients, once he realized that I was getting such a positive response. She has spent her career in sales and sales leadership positions across the technology landscape. What is one a-ha moment you’ve had in your sales career? Christin Myers.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

Zoominfo

MARCH 30, 2023

Whether they’re building a brand, fueling revenue generation, or supporting the customer journey, marketers are constantly looking for ways to highlight their value and increase ROI. Top of the Funnel Remember: many B2B buyers work to remain unknown to vendors for as long as possible.

Top of Funnel 130

Top of Funnel Lead Rank Funnel Marketing Qualified Lead 130

The ROI Guy

SEPTEMBER 10, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI Social Media Demand Generation Agencies Survey 40

Hubspot Sales

MAY 22, 2018

Does your brand promote positive body image? The company plans to build a strong market position in the town, due to the partners' industry experience and mild competitive climate in the area. The Super Home is our smallest and least expensive line, initially positioned by its manufacturer as a home computer.

Top of Funnel 145

Top of Funnel How To Hiring Buyer Persona 145

Sales Hacker Training

NOVEMBER 21, 2022

Running as a native feature on Salesforce, Smart Rooms empowers your team to build hyper-personalized and guided experiences that positively impact customers’ buying behavior. Some of their most useful features are campaigns for demand generation and sales acceleration. Communicating that value effectively is another story.

Sales Tools 52

Sales Tools Tools Ideal Customer Profile Lead Rank 52