Remove Demand Generation Remove Retention Remove Tools Remove Training
article thumbnail

How to Build An All-Star Go-to-Market Team

Highspot

Demand Generation Specialist Responsibilities: Focuses on lead generation and creating demand for the product. Sales Team The sales team is tasked with taking marketing generated leads and converting them into customers. Develops sales playbooks , training programs, and ongoing support.

article thumbnail

IS IT TIME TO RENOVATE YOUR GO-TO-MARKET ORGANIZATIONAL STRUCTURE?

Mereo

Is your account management focused on ensuring client satisfaction and client retention? This is especially true in large organizations’ field marketing and demand generation efforts — or in those practicing account-based marketing and sales. What are your client retention rates? Who owns a client?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Want Better Lead Generation? Get Marketing & Sales in Line

DiscoverOrg Sales

I like Brainshark’s straightforward definition of sales enablement : Sales enablement: “A systematic approach to increasing sales productivity, by supporting reps with the content, training and analytics they need to have more successful sales conversations.”. Interested in enhancing your sales enablement practices?

article thumbnail

Customer Success Storytelling leverages Customer Experiences

Babette Ten Haken

Truth be told, customer success storytelling is more than a content marketing and demand generation exercise. Towards a new way of leveraging collaboration to catalyze professional innovation, workforce engagement and customer retention? She is a STEM-trained scientist, corporate catalyst and design thinker.

article thumbnail

Sales Strategy: What’s Most Effective? A Great Message! (Updated May 2019)

Corporate Visions

Marketing creates sales messaging and tools and generates leads for the sales team. Sales teams use the messaging and tools to transform those leads into revenue. Tap into the Potential of Customer Retention and Expansion. Enable Ongoing Situational Training.

Strategy 103
article thumbnail

B2B Demand Generation Boot Camp: Next Gen Inside Sales Training

Green Lead's B2B

So here is what typically happens if we hire four reps, train them, get them on the floor and keep coaching them. How do you train your inside sales recruits? Us, well, here's our modified training plan. It's focused on skills, performance and retention. It's focused on skills, performance and retention.

article thumbnail

One-Size-Does-NOT-Fit-All

Corporate Visions

New customer acquisition and demand generation just seem to get all the love when it comes to commercial spend and resources. Basically, customer success teams are put in the position of having to fight for approaches and tools that are tailored to their objectives and outcomes. The result?

eBook 40