Technographics: 6 Reasons to Use Technographic Data
Zoominfo
OCTOBER 28, 2018
Here’s the scenario: Company ABC and Company 123 have identified the same exact target audience to sell their software to. While demographic and firmographic data are essential to B2B sales, technographics complete the picture. 5 Ways Technographics Improve Sales Prospecting. 5 Ways Technographics Improve Sales Prospecting.
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