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Technographics: 6 Reasons to Use Technographic Data

Zoominfo

Here’s the scenario: Company ABC and Company 123 have identified the same exact target audience to sell their software to. Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. 3. Penetrate new markets. And new markets.

Data 177
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Sales Engagement: Here’s What You Need to Know Before Buying

Zoominfo

Sales professionals are expensive,” says Christy Green, a senior product marketing manager at ZoomInfo. Marketing Automation vs. Sales Engagement Some people mistakenly confuse sales automation platforms with marketing automation platforms. They generally make a lot of money. What Can Sales Engagement Platforms Do for You?

Scale 130
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Seismic Surpasses 70 Technology Integrations Available to Customers

SBI

Seismic, the recognized leader in sales and marketing enablement, today announced that the company now boasts more than 70 integrations across the technology ecosystem found among sales and marketing teams. For enterprises to truly align their sales and marketing teams today, their technologies need to be aligned as well.

Eloqua 65
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PODCAST 138: From Marketer to CEO: The Power of Brand as a Growth Amplifier with Jake Sorofman

Sales Hacker

A career marketer’s advantage in growing holistic revenue [17:54]. The role of branding in marketing [19:27]. Jake is a career marketer who served as the CMO at Pendo. After a career as a VP of Marketing and CMO, Jake now serves as president of MetaCX. And we’ve been in market for about six months.

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How Enterprises Are Adopting Social Selling

Tenfold

Remember this Sales 101 basic: be where your market is. It’s different from social media marketing. Marketing targets many. In the case of Eloqua, a software company, their average sales cycle has decreased by 20 days, with 25 percent more leads that convert to opportunities. Right now, they are online.

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List of best marketing automation software for 2021

Salesmate

Marketing is what reflects your brand in front of your prospects and customers. Marketers spend most of their time connecting and engaging with prospects, managing customer information, and capturing more leads. And that’s where marketing automation enters the picture. What is marketing automation?

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Good Reads for B2B Marketing - Modern Marketing from Stan Lee

Pointclear

Online content in the sales and marketing industries is constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. How Marketing Can Deliver Qualified Leads. Via Chief Marketer. 3 Marketing Mistakes Most Companies Make.

Eloqua 176