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The complete guide to writing much better marketing emails

Nutshell

Email marketing is the dominant channel for marketing communications when measured by ROI, reach, cost, etc., Before email marketing was commonplace, marketers used advertisements, fliers, coupons, and other distributed promotions in order to build their audience and reach potential customers. What is email marketing?

Marketing 143
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2 Ways to Dominate 2014 on Your Current Budget

SBI Growth

Revelations and epiphanies that seem so promising to start. 1) Sales / Marketing Budget Spend Shifts. Examine the overall sales/marketing budget spend left for 2013. Here are a few examples of these types of projects: Building demand generation campaigns. We’ve all had moments where we get great business ideas.

Salary 267
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50 Business Blog Post Ideas to Win the Internet

Zoominfo

It can create a foundation for engagement with current customers and prospects. Even if your company sells to a very niche market, there’s a wide variety of worthwhile blog topics that will engage your target audience. customer experience company-focused industry-focused personal growth business lessons marketing strategy.

Epiphany 138
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Tips for More Effective Sales Storytelling

Janek Performance Group

Today, with uncertain markets and unforeseen challenges, sellers must be better storytellers. Of course, when prospecting, you want to know their company, industry, size, and revenue. For example, Midwesterners are characterized as personable and friendly. For example, “You know how it is with kids.”. Research is key.

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50+ Business Blog Ideas to Win the Internet

Zoominfo

It can create a foundation for engagement with current customers and prospects. It’s difficult to stay inspired, relevant, and creative in B2B marketing. Even if your company sells to a very niche market, there’s a wide variety of worthwhile blog topics that will engage your target audience. What do you do to relax?

Epiphany 100
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Why A Promise Statement is more than a Value Proposition

Babette Ten Haken

Besides, these statements are created by organizational committee (or the marketing department). At the end of the day, prospective (and current) clients are left with one question: “So what?” Often, value propositions get lost within departmentally-specific silos and marketing and sales campaigns.

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A CEO Mind-shift for Scaling Growth: An Interview with Henry Schuck

DiscoverOrg Sales

DiscoverOrg’s content strategist, Charity Heller, sat down with Schuck to ask about how he has handled DiscoverOrg’s evolution in the marketing and sales intelligence industry, from a scrappy startup to the industry heavyweight. Take our Sales Development team as another good example. Business development is no different.

Scale 113