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How to Benchmark the Effectiveness of your Marketing Organization

SBI Growth

Is my Marketing Strategy broken? In a recent Sales Benchmark Index survey of 312 CMO’s and VP’s of marketing; the majority answered this question “I don’t know”. Download the Marketing Strategy Assessment here and determine if your Marketing Strategy is broken. Does Sales ignore my leads?

Marketing 308
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Elevate Your Product Roadmap Governance for Sustainable Revenue Performance ROI

Mereo

The major offenders have not been in sales and marketing either, where metrics, pipeline and demand generation reviews abound and are, anecdotally, probably more tuned-in to the data and related analytics. In this lifecycle product management leadership should: Continually gather market inputs by performing an environmental scan.

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Introducing Asset Hub: The First Sales Content Manager Built for Sales

Mindtickle

As marketers, we tend to think pretty highly of our content and the role it plays in helping generate revenues, but drawing a direct line between content and results is misleading. At Mindtickle, we think sales content management should be more about sales while still providing all the good stuff for marketing.

Remedy 105
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Why I’m the VP of Sales Readiness and Not Sales Enablement

Mindtickle

A quick search on LinkedIn will return a lot of VP of sales enablement roles, but not so many equivalent roles for sales readiness. It’s not surprising; sales enablement is a more venerable concept, and it’s been widely adopted in the market. First things first as VP of sales readiness: building an ideal rep profile.

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Why An LMS for Sales Won’t Work for Your Sales Enablement 

Mindtickle

At Mindtickle, we work with sales leaders across a variety of industries, geographies, and markets. And while their organizational and competitive challenges vary, there’s one common challenge for every sales leader: ensuring sellers are ready to hit sales goals. An LMS is not built for sales enablement.

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Why An LMS for Sales Won’t Work for Your Sales Enablement Program

Mindtickle

At Mindtickle, we work with sales leaders across a variety of industries, geographies, and markets. And while their organizational and competitive challenges vary, there’s one common challenge for every sales leader: ensuring sellers are ready to hit sales goals. An LMS is not built for sales enablement.

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What Today’s Buyers Want—and How Sellers Can Provide It

Allego

She also helps the market understand the increasingly important role new technology plays in enabling better experiences for both buyers and sellers. But they do want input from sales reps once their journey on the self-discovery road comes to a stand-still, Shea said. “In They are C-suite execs who are signing contracts,” she said.

Buyer 62