College Football Wagering and What It Has to Do with Sales
Braveheart Sales
NOVEMBER 12, 2020
While I was watching ESPN’s College Game Day, I heard Chris “The Bear” Fallica, who is a research producer and sports betting analyst for ESPN, make an observation about betting odds that was a revelation to me. Salespeople project their own excitement onto prospects. It’s natural that people bet on the outcome they want.
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