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Sales Lessons from Google Fiber

Mr. Inside Sales

A few months ago, both AT&T, and then Google Fiber, dug up our street and lawns and bushes to install fiber Internet cable. Then a Google rep showed up out of the blue, canvassing the neighborhood. Then Google REALLY started marketing! Then they showed up because my neighbor switched to them. Or Google Fibers?

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The Simplest Way to Qualify

Mr. Inside Sales

They talk over their prospects and generally learn very little about what it takes to close a sale. with your voice lifting up at the end of the word. Compare that with your own close rate or your team’s closing percentages. Like you’re really curious. Then hit MUTE again and listen as your prospect reveals more.

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2 Great New Year’s Questions for Your Clients

Mr. Inside Sales

Most companies are under immediate pressure already to begin accomplishing their new goals and sales targets. In fact, this is also felt in the accounting department, the marketing department, and everywhere else. Now I’m sure you can come up with your own questions here, but you get the idea. Staying motivated.

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Bigger Goals = Bigger Results

Mr. Inside Sales

One of the companies does it the best, and it’s no secret why: They aggressively market across all appropriate and available opportunities; They have the largest staff of inside sales appointment setters (while the majority of the other companies don’t have any!); ON DEMAND SALES TRAINING THAT GETS RESULTS!

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Happy With Who We’re Using

Mr. Inside Sales

This objection—like all others—is a perfect one to script an effective response to, and here is one of my favorites: Objection: “We’re happy with who we’re using” (Or any variation like, “We’re all set”): Response: “That’s perfectly OK; I didn’t expect you to be in the market today. ON DEMAND SALES TRAINING THAT GETS RESULTS!

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Use This Email for Missed Sales

Mr. Inside Sales

Meantime, so I know how to best follow up with you, could you let me know which of the three options below best describe your interest level with us? You’re still in the market, and if we changed our offer just a bit, you’d be open to discussing it. We should set something up to speak again this week. Get Access Today.

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This is the Most Important Qualifying Question

Mr. Inside Sales

In addition, what is also important about timeline is that if the prospect you’re speaking to isn’t in the market at this moment, it means you can relax behind your pitch. Conversely, if a prospect has a burning need to purchase as soon as possible, this also helps you adjust your pitch and your follow up actions.