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Who We Serve. Why it Matters.

Pointclear

I spend a lot of time on the phone every day, talking to sales and marketing leaders—including prospects. What they have in common are complex sales processes, and the need for outbound account-based marketing services that generate high-quality leads for sales. I’m often asked what kind of companies PointClear serves.

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Lead Management: Let’s Formalize this Relationship

Pointclear

As a sales and marketing thought leader with nearly 20 years experience, Tony has led the overall research function at SiriusDecisions since the company's founding in 2001. Getting b-to-b sales and marketing to align more closely has driven even the most capable business leaders crazy for years.

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8 Common Challenges Life Sciences Marketers Face and How to Overcome It

Pipeliner

Increasing Generated Qualified Leads. Is your sales team always placing pressure on your marketing team to produce high-quality leads? Well, poor lead nurturing and generation often leads to gaps in your overall marketing strategy. Marketing and Government Regulations.

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5-Step Plan to Penetrate the Market in 90 Days (In Any Industry)

Sales Hacker

If you only had 90 days to penetrate the market and produce sales, what would you do? In sales, no matter how much you may wish otherwise, the fact is a prospect buys on their own timeline. You need a sales engagement plan to deliver those touches. The length of lead-to-revenue cycles increased by 32%. As it worked.

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Social Media Hierarchy of Needs - Best Practices for ROI Success

The ROI Guy

These engagements eventually led to incremental sales / revenue opportunities, improved loyalty and retention, collaborative innovation, cost savings and more. the quantified return on investment (ROI) from social marketing efforts.

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Marketing Enablement vs. Sales Enablement: The Necessary Interplay

Highspot

Let’s dive into all these details, including how you can leverage marketing expertise to support sales and significantly impact business growth. It involves providing your marketers with everything they need – from the technology, tools, processes, content, training, and analytics – to increase pipeline and drive sales.

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A CRM Evaluation Checklist: What Should You Look For?

SugarCRM

Sales Automation What built-in capabilities does this solution provide for sales acceleration? How does the solution drive sales productivity? Lead Management Does the solution come with functionality to automate prospect outreach and lead qualification? What capabilities does it include for lead nurturing?

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