Traits of Startup Unicorns in 2024 [Data + Expert Insights]
Hubspot Sales
MAY 6, 2024
Your favorite graphic design software or AI tool may just be a unicorn startup dazzling in plain sight. Companies valued at 1 billion aren't guaranteed success (example: WeWork ); almost 17% of unicorn startups lose their unicorn status or fail. Grammarly , a writing assistant software. Unicorns can lose their horns.
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