Top 10 Problems with Channel Sales - Don't be Held Hostage
Understanding the Sales Force
MAY 9, 2014
The salespeople charged with selling to and through a channel are different - in many ways - and their goals, expectations, activities, skill sets and strategies must be different as well. The channels are many, and include stocking distributors, brokers, retailers, VARs, agencies, partners, resellers, rep firms and more.
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