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No Product Differentiation? No Problem. A CEO Who Found Another Way to Grow

SBI Growth

This post is about a CEO of a $450M company who focused on winning large deals to double revenues in a flat market. If you feel product differentiation and hot markets are the only way to grow revenue, this CEO proved otherwise by refusing to accept these limitations. The collision repair’s “market” depends on wrecked cars.

Hiring 297
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Hiring Sales Talent: A Tool to Help CEOs Get It Right the First Time

SBI Growth

Penetrating new markets. Perhaps you are short on leadership resources. If you add a $300K resource and you’re still tied up in tactics, what’s the point? Your productivity killers must be solved by adding a new resource. A’ Player Scorecard – The qualities of your new resource must compliment you.

Hiring 303
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Climbing to the vertical marketing rooftops to boost and rectify your sales

PandaDoc

Your task as a sales manager is to market it. The answer is “by implementing a vertical marketing strategy.” Key takeaways Targeting specific, niche markets with specialized products and services can help small businesses operate more efficiently with lower costs and higher revenue. This is known as vertical marketing.

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How to Create a Sales Plan: The Ultimate Guide

Hubspot Sales

Market conditions. For example, HubSpot salespeople might primarily sell marketing software to CMOs and sales software to sales directors. This section of your sales plan can also change dramatically over time as your solution and strategy evolves and you find product-market fit. Team structure/resources. Revenue targets.

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A Partner Program May Not Be Right for You

Allbound

Target market. Channel partners are especially useful when it comes to large target markets. You’ll save time and money by not needing to build out remote offices to penetrate new markets. Building a channel program enables you to leverage the skills and resources of partners. Ensure client success.

Scale 74
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The Strategic Account Manager – How do you Compensate This Critical Role?

OpenSymmetry

These large organizations require multiple resources, such as pre-sales and customer service, to meet their needs. As a large, complex organization, they were approaching the Penetration Phase on the business maturity spectrum. Some companies take a more assertive pay position compared to market; others prefer to be more conservative.

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Go To Market Strategy Guide: Use Our Proven Template Framework

LeadFuze

How to Make a Go To Market Strategy With Our Proven Template. The Winning by Design Blueprint Series provides a step-by-step go to market plan for every part of the sales process, including developing a go to market strategy. First, we will define what “go to market” really means. Go To Market Strategy.