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Sales Talk for CEOs: Is Your Product Obviously Awesome? with Expert April Dunford (S5Ep13)

Alice Heiman

April Dunford, an authority on product positioning, discusses the critical role of positioning in sales and marketing. April points out the importance of involving sales teams in positioning discussions, as they have direct insights into customer perceptions and competitors. 39:07] Cross functional team approach to positioning. [42:45]

Siebel 103
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How a Customer-Centric Framework Can Drive Massive Growth for Your B2B Sales Org

Vendor Neutral

Can Drive Massive Growth For Your B2B Sales Organization. A Customer-Centric Framework Can Drive Massive Growth for Your B2B Sales Org. Join our free webinar to learn what sales approach actually engages buyers and makes them willing to have valuable conversations. How A Customer -Centric Framework. REGISTER NOW. Our Panelists.

Siebel 59
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CRM Is Dead! Long Live CX!

SugarCRM

I was listening today to one of my favorite industry podcasts called CRM Playaz , hosted by two intelligent dudes, Paul Greenberg and Brent Leary. Many in the (legacy) CRM industry have recast the sector as the CX industry. Suppose you’ve been around the CRM industry. Here’s the gist of the debate. I don’t any longer.

CRM 49
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Seismic Surpasses 70 Technology Integrations Available to Customers

SBI

Seismic, the recognized leader in sales and marketing enablement, today announced that the company now boasts more than 70 integrations across the technology ecosystem found among sales and marketing teams. For enterprises to truly align their sales and marketing teams today, their technologies need to be aligned as well.

Eloqua 65
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Hello, Sales Development World with Chris Pham

SalesLoft

Director of Sales Development at Birst and author of Economical Growth: 10x w/ Enterprise Account-Based Sales Development Chris Pham is joining us on the Salesloft blog as part one of a five part series on trends in sales development. Sales Development was the only source of business that the company could consistently count on.

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What is Inside Sales (And Why Do You Need It?)

DialSource

At this point, there is no more discussion about inside sales vs outside sales and which is more optimal in terms of a company’s growth strategy. . Based on the 2020 pandemic and corresponding lockdown measures, overnight, everyone was transformed into an inside sales or digital selling role. The Rise of Inside Sales.

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Differentiation, Dissimilarity, Disruption

Partners in Excellence

Frankly, I hadn’t thought about it before, but the more I thought, it’s an important distinction for sales people and can become an important strategic issue for executives and business strategists. So typically all our strategies as sales people and companies focuses on differentiation.