article thumbnail

The 5 Top Media for Cold Prospecting

Pointclear

Telephone is great for outbound inquiry generation, as well as lead qualification and nurturing. Direct mail Direct mail, for decades the workhorse of direct response communications for lead generation, still delivers the goods. With 18,500 business lists available for rent in the U.S.,

Media 233
article thumbnail

The Lead Generation Strategy Guide

Zoominfo

Get answers to these questions about lead gen — and so much more! What is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Sales prospecting: Ultimate guide to your B2B sales success

PandaDoc

Sales prospecting acts as the first stage in the sales process. And poorly managed prospecting lists will result in seller fatigue. In this article, we share how leads, prospects, and customers form the backbone of an effective sales process, enabling sales teams to tackle fatigue and sometimes mundane work.

article thumbnail

The Lead Generation Strategy Guide

Zoominfo

Get answers to these questions about lead gen — and so much more! What Is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

article thumbnail

The Demand Generation Strategy Guide

Zoominfo

On the other hand, while it is aided by top-of-funnel awareness that demand generation drives, lead generation is the process of converting sales-ready prospects into qualified pipeline. The goal is to target the right prospects, as well as bring them along the buyer’s journey. Demand Gen = Sales + Marketing.

article thumbnail

Are Your Reps Guilty of This Costly Mistake?

SBI

This isn’t a bad trade-show practice. Sift through your leads before you start calling. One of the simple rules of selling is this: “don’t call prospects that will never buy your product.” There, she would have seen that Smart Selling Tools is not a large enough company to be a suitable prospect.

article thumbnail

Best Sales Statistics To Boost Your Sales Team Productivity

SalesHandy

Outbound Sales Statistics Cold Email Cold Call Follow-up Inbound Sales Statistics Organic Lead Statistics Lead Nurturing Statistics Sales Prospecting Sales Cycle Sales Closure Referral Sales Statistics Social Sales Statistics Sales Training Statistics. 46% of leads require 3-5 touchpoints before getting qualified as a prospect.