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The Pros and Cons of BDRs in B2B Sales and Marketing

Janek Performance Group

In B2B sales and marketing, companies employ various strategies to drive growth and expand their client base. Our recent webinar Turbocharging Business Development Strategies noted the importance of BDRs. 76% percent of BDRs report to sales over marketing. 76% percent of BDRs report to sales over marketing.

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How to Create a Targeted B2B Customer Profile

Zoominfo

The email inboxes of B2B executives are already filled with so much marketing clutter. Yet the people who actually might be interested in buying your product or service also play a big role in your target market. Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales.

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Evaluating Your Business Development Strategy

Janek Performance Group

Our recent webinar Turbocharging Business Development Strategies introduced measurement at the macrolevel. In addition, the roles of marketing and sales automation should be designated and measured throughout the sales cycle. These include expenses, such as marketing, sales efforts, and overhead. This is a missed opportunity.

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20 Blog Posts to Guide Your Event Marketing Strategy

Zoominfo

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. Keep reading for our favorite event marketing blog posts! Events are a great tool to have in your marketing arsenal. Check them out below!

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How to Create a Targeted B2B Customer Profile

Zoominfo

The email inboxes of B2B executives are already filled with so much marketing clutter. Yet the people who actually might be interested in buying your product or service also play a big role in your target market. Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales.

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The Top 5.5 Things Sales Professionals Whine About | Top Sales.

Jeffrey Gitomer

You KISS’d it & managed to cover a LOT of territory very clearly. Customer Loyalty. Jeffrey Webinar. Customer Satisfaction is Worthless, Customer Loyalty is Priceless. Dave Heinrich says: March 9, 2011 at 7:14 pm. Excellent presentation. Do you have a similar video regarding the topic of “listening”?

Hiring 207
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?Help! I'm Slumping, And I Can't Get A Sale!? | Jeffrey Gitomer's.

Jeffrey Gitomer

” Misperceptions that lead to sour grapes: I think my prices are too high, or my territory is bad. Customer Loyalty. Jeffrey Webinar. Customer Satisfaction is Worthless, Customer Loyalty is Priceless. Poor work habits: Getting to work late, or barely “on time.” Want to learn ways to help cure sick sales?

Hiring 306