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RIP: Sales Training

SBI Growth

Train them how to use social media to prospect. Smart companies use delivery tools like: Pod casts. But quickly get them comfortable with new delivery and media teaching methods. Their self-directed buying has them already solving their problem before you show up. Content needs to be written with the buyer in mind.

Training 302
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Drowning In Information, But Where’s The Knowledge Or Insight

Partners in Excellence

Or a job change, a restructuring, any number of things give me clues of areas where clients and prospects may be struggling, that I can help. I just got my first “SMART Company Brief” from DecisionLink. It provides an in depth analysis of the company, including things like: Fast facts on them and their performance.

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Outbound Sales vs. Inbound Sales: How to Win Big With Each Strategy

Crunchbase

Outbound selling is a technique that involves pushing your message directly to your prospects. Inbound selling involves qualifying interested prospects. Typically, these prospects will discover you and be interested in learning more. An inbound sale begins with the prospect reaching out to your company.

Inbound 52
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26 CRM Techniques and Strategies for Customer Retention

Cience

Your customers are one of your company’s most important assets. Although new sales are important, smart companies also focus on retention. Social media makes it so easy for customers to speak their minds. More and more people are using email and social media to air their grievances about a brand’s poor customer support.

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4 Trends Shaping B2B Marketing in 2011

Pointclear

Social media = Lots of room for improvement. A mere 12% of business executives say their companies are using social media effectively, according to a recent study by Harvard Business Review Analytic Services. Social media is like baseball, says Brian Watkins, Social Media Manager of Adobe. Why is that?

Trends 180
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The Different Inside Sales Roles Explained

Factor 8

The outbound BDR team may call on lead lists, prospect for new customers or even work internal lists like re-activating old customers. Typically, AE’s aren’t great at juggling prospecting and working passed leads. We like Vengreso and Sales for Life for social media skills). Won the business? Congratulations.

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Forget B2B vs. B2C – Long Live B2P Sales & Marketing

Zoominfo

In recent years, we’ve seen B2C companies embrace more grassroots-style branding through personalized messaging that zeroes in on the qualities of individual consumers. On the other hand, B2B companies still seem predicated on appealing to the over-generalized “prospective customer.”

B2C 182