CMO: Is Your 2014 Marketing Plan Obsolete?
SBI Growth
DECEMBER 2, 2013
As CMO, you’re constantly trying to answer these 2 burning questions: Are customers responding to our marketing campaigns? What are we doing to adjust to the market demands? The average tenure of CMO’s has doubled since 2006. In this post we’ll focus on the B2B Demand Generation (DG) plan. It’s now up to 45 months.
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