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Recession Planning: Should You Cut Your Marketing Budget?

Zoominfo

During the recession of 1920–21, companies that invested in advertising increased their sales and growth compared to those that didn’t. These companies also saw continued growth for several years following the recession, unlike their competitors that had cut advertising spend. You get it. But we’re not technically in a recession.

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Is Digital Marketing Worth It? Unveiling the ROI for Small Businesses

BuzzBoard

This is punctuated by numerous digital marketing case studies for small businesses that highlight the opportunity for impressive returns. Numerous digital marketing case studies have illustrated the substantial benefits it can afford small businesses. To delve deeper into digital marketing insights and studies, click here.

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The Pipeline ? When the customer can't be consoled, console the.

The Pipeline

December 2008. November 2008. October 2008. September 2008. August 2008. April 2008. March 2008. February 2008. January 2008. Hot pursuit of a career in advertising landed Carol Doane a job in one of the largest newspapers in Washington State. ©2008 Copyright by The Pipeline.

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Don’t Use Social Media for Direct Sales – Do this Instead

Pipeliner

The full report, available for download on Gallup’s website, was the result of an ongoing study of the consumer market from 2008 through 2014. Businesses may rightfully see this as an indication that money spent on social media marketing and advertising could likely be better spent elsewhere. The Business Approach.

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What is customer relations – Importance and tips to improve.

Apptivo

They can talk to the customer service team, the sales executive who sold him/her the product, call the toll-free number advertised on the guarantee card of the product, or even the CEO of the company. In 2008 a customer satisfaction survey they conducted amongst their customers yielded very negative results.

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Connecting with Skeptical / Frugal Buyers drives Content Marketing Spending up Significantly in 2010

The ROI Guy

The results indicate that content marketing is being used to establish new connections with buyers: • Content marketing now comprises 33% of the total marketing budget (29% in 2008). o For 2010, 59% of marketing professionals surveyed plan to increase their spending on content initiatives (as compared to 56% in 2009 and 42% in 2008).

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

According to Pat Flynn, his story goes something like this, “After getting laid off in 2008, I built a successful online business in the architecture space that generated over 6-figures within a year. The Element Three YouTube channel produces content to answer questions related to common marketing activities, advertising, and so much more.

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