Medical device sales – tips to leverage the power of storytelling – An STC Classic
Sales Training Connection
AUGUST 16, 2013
Storytelling in medical device sales is a powerful and effective tool for selling to doctors, administrators, and clinical staff. ©2012 Sales Horizons, LLC. When it comes to behavior change, relapse is a normal part of the process. What’s the plan if a physician agrees to try your medical device but never gets around to it?
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