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Taking Customer Service from Cost Center to Profit Center

Sales and Marketing Management

When I conduct focus groups or individual interviews with highly loyal customers across a broad spectrum of different industries (e.g., retail, restaurants, medical devices, chemicals), I consistently find that what creates loyalty is the absence of perceived risk. These conversations with customers highlight a key point.

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The 39 Best Franchise Opportunities of 2018

Hubspot Sales

It was rated #1 in customer loyalty by Brand Keys Customer Loyalty Engagement Index. This drive-in chain prides itself in operational excellence and its customer service. This music business was started in 2007 and is still growing -- between 2014 and 2018, it added 70 units to its franchise system.

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One Millimeter Mindsetâ„¢ Thanksgiving 2018 Reflections

Babette Ten Haken

This year represents the culmination in an ongoing business pivot – my own leap of faith – I’ve been making since 2014. is about leveraging more collaborative business models and profitable workforces to retain customers. And a whole bunch of other people critical to customer success, as well.

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Doing more with less: 13 ways a good CRM reduces the need to have a large sales team

Nutshell

As of 2014, the U.S. When prospect and customer data is stored in a CRM, the needs of customers can more effectively be tracked and analyzed. The result is an increase in customer satisfaction and customer loyalty (as well as higher profit margins). Discover customer challenges.

CRM 71
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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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Doing more with less: 13 ways a good CRM reduces the need to have a large sales team

Nutshell

As of 2014, the U.S. When prospect and customer data is stored in a CRM, the needs of customers can more effectively be tracked and analyzed. The result is an increase in customer satisfaction and customer loyalty (as well as higher profit margins). Discover customer challenges.

CRM 71
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Five Bottom-Line Benefits for Incentive Compensation for Retailers

OpenSymmetry

With retailers making a shift to omnichannel structures, organizations must find solutions and develop strategies that help drive the desired behavior, improve customer service, and increase customer retention.

Retail 40